·Futian teamed up with the development of logistics platform, commercial vehicle enterprises to explore cross-border operations
After last year's "Double 12" e-commerce shopping festival test water sales, the first time to taste the sweetness, many car companies are interested in trying to do more in this area. Agricultural Planter,Precision Planter,Maize Precision Planter,Pneumatic Precision Planter Shandong Dahua Machinery Co.,Ltd , https://www.agrodahua.com
On January 5, Beiqi Foton Motor Co., Ltd. (hereinafter referred to as Foton Motor) and the car company signed a strategic cooperation agreement in Jinan. According to the agreement, the two parties will cooperate in digital marketing, e-commerce, auto finance and other aspects, and try to build a logistics information platform.
“The scope of cooperation covers many aspects such as sales of Futian commercial vehicles, passenger vehicles, and financial services.†Wang Xiangyin, executive deputy general manager of Foton Motor Group, said that this is regarded by Foton Motor as a full-scale commercial vehicle manufacturing. An important way to transform automotive services. In addition to the top-of-the-line models sold during the “Double 12†e-commerce shopping festival, Foton Motor and E-Car have collaborated to accelerate the promotion of their passenger car products.
It is understood that the transformation is to change the positioning of traditional commercial vehicle manufacturers. At present, Foton Motor not only looks to SUVs, MPVs and pickup trucks, in order to grab more in the short-distance logistics transportation in the more popular inter-city cities in recent years. Orders, and also plan to cooperate with the car to develop a logistics information platform to provide services to car owners.
Differentiation into the SUV market Due to the sluggishness of the commercial vehicle industry, the performance of Foton Motor in 2014 was affected. In terms of sales volume, in the first 11 months of 2014, Foton Motor sold a total of 507,400 vehicles, down 14.04% from the same period last year.
In this regard, strengthening the market influence of passenger car products has become a top priority. "Futian's new SUV Savanna will be available in early 2015." A related person from Foton Motor told the Daily Economic News that "the price is expected to be more than 130,000 yuan."
It is understood that Savannah is a medium-sized SUV built by Fukuda. It will be powered by both gasoline and diesel. The chassis design is also more inclined to off-road. It will adopt 7-seat design and more for field use and township market. . "Savannah's target population is positioned and is popular with outings and consumers with more family members," said the source.
In the first 11 months of 2014, domestic SUVs and MPVs increased by 34% and 48%, which made Fukuda discover a breakthrough in this field. According to Fukuda's plan, passenger car sales will reach 670,000 by 2020.
At the first Futian Automobile Shandong (Jinan) Automobile Exhibition, which opened on January 5th, one-third of the exhibition area was used to display more than 20 passenger car products. Among them, off-road and commercial use are important products. Promotion direction. “Futian’s passenger car is different.†A product manager at Foton Motor told the Daily Economic News reporter.
In addition to the SUV, Fukuda also launched pickups and a large number of MPVs. “Pica has always been a key product of Fukuda.†Han Peng, the copy minister and brand director of Futian Automobile Business Vehicles Division, told reporters that “we will pay more attention to this field in the future.â€
In fact, not only Fukuda, there are many commercial car companies that want to introduce differentiated SUV products into the passenger car field. “SAIC Chase has to do business with both products.†Yang Honghai, Director of Brand and Network Department of Shanghai Automotive Commercial Vehicle Co., Ltd. told reporters that “SUVs will be launched around 2017.â€
According to Yang Honghai, SAIC Datong will invest 2.5 billion yuan in SUV and other fields. “SAIC’s SUVs need to differentiate their competition and target individual consumers with a large number of households. Our goal is to occupy 20% to 30% of this market segment.â€
Commercial vehicle companies have accelerated the layout of passenger vehicles. In the past two years, the commercial vehicle market has been sluggish. According to the statistics of the China Association of Automobile Manufacturers, the sales volume of commercial vehicles in the first 11 months was 3.395 million, a decrease of 7.3% over the same period of the previous year, and the sales volume of trucks decreased by 9.7%. In this environment, the pace of commercial vehicle enterprises to switch to passenger cars has accelerated.
In recent years, Foton Motor has launched a number of MPV products for both commercial and commercial use, mainly for the intercity and urban logistics market. "The development of the e-commerce industry has made the demand for short-distance logistics very large." Wang Jinyu, general manager of Foton Motor, told the reporter of "Daily Economic News".
The reporter also noticed that unlike traditional commercial vehicle products, Fukuda's MPV and pickup products began to favor passenger cars in driving and interior. “The landlords have integrated the advantages of cars and pickups.†The above-mentioned Foton automotive product manager told reporters that “it’s better to ride comfort and control than traditional pickups.â€
It is not only Fukuda Motors that is concerned about the changes in this product trend. The Jianghuai Xiaoka Shuailing X, which was launched in November 2014, and the MPV Baojun 730, which was listed in July of the same year, all started to be close to the passenger car in the interior. The reporter learned that 40% of the consumers of Baojun 730 also use it. Traveling in the family.
“In many areas, the boundaries between commercial and passenger use are not so absolute.†Yang Zaiqi, deputy secretary general of the National Passenger Car Association, told the Daily Economic News that increasing the interior and safety configuration is in line with market demand. Can bring more income to traditional commercial vehicle companies.
According to the analysis, in the trend of diversified demand for passenger vehicles, commercial vehicle companies have expanded their product lines to some passenger vehicle markets and have become an important product strategy. At the same time, the improvement of traditional products and the introduction of more value-added dual-use vehicles have also become an important direction for the development of commercial vehicle enterprises.