In the new century, we will actively adjust and strive for the Q4 off-season.
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The LED industry has entered the traditional off-season in the fourth quarter. The LED chip factory in Taiwan believes that the fourth quarter is not expected to be in the off-season under the LED lighting demand demand, except for the LED special lighting market, such as industrial and commercial, which continues to be hot and quiet. The mainland street lamp market for a while has also shown signs of warming after entering the fourth season.
In the new century, after adjusting its product portfolio in 2013, LED lighting products have accounted for 50% of the total revenue. Although the fourth season entered the traditional industry off-season, the new century pointed out that the fourth quarter will be under the special lighting market demand. It is expected that the off-season will not be light. At present, it seems that the overall capacity utilization rate is still 80%, and the October revenue is expected to remain at the high-end water level.
The new century also said that Chinese customers have recently heard the news that China's street lamp market has recovered. The new century also uses the high-power characteristics of its flipchip technology products to introduce flip chip products into the street lamp market. Chinese customers of the century have also begun to re-energize the market in the street lamp market.
In addition to the warming of the Chinese street lamp market, the new century is also optimistic about the development of outdoor lighting in Japan after the successful Olympic bid. Since the new century and the Japanese lighting factory have had good cooperation in the past, it is expected that it will be cut into Japan in 2014. Markets such as street lights, building wall washers, and advertising signs have also played a major role in driving growth in 2014.