It is not a dream to strive for the goal of China Heavy Duty Truck with 80,000 heavy trucks
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There may be more than FAW, Dongfeng leap for industry first
"In 2007, based on the production and sales of 60,000 vehicles this year, China National Heavy Duty Truck will realize the goal of producing and selling 80,000 heavy-duty vehicles and 100,000 engines, exporting 10,000 vehicles and exporting 300 million U.S. dollars. From then on, three years have passed so that China National Heavy Duty Truck's development will achieve a qualitative leap and China National Heavy Duty Truck will be built into a world-renowned and other domestic company's irreplaceable heavy-duty vehicle base." China Heavy-Duty Truck Group Co., Ltd. held on the 18th (China National Heavy Duty Truck) at the 2007 business conference, China's heavy truck chairman Ma Chunji full of confidence.
6 years of sales growth 12.5 times in reform and reorganization
According to the person in charge of China National Heavy Duty Truck, in 2006, China's heavy-duty truck industry grew steadily, and China National Heavy Duty Truck achieved a rapid increase in market share at a rate much higher than the growth rate of the industry. By the end of November, the share had reached 21%. The annual production and sales of heavy-duty vehicles will exceed 60,000 vehicles, an increase of 30% year-on-year to 45,000 last year, an increase of 20% over the industry average, sales revenue of 21 billion yuan, profits and taxes of more than 2 billion yuan, and foreign exchange earnings exceeding 200 million yuan. Dollars.
In the past six years of reform and reorganization, the production and sales volume of China National Heavy Duty Truck increased by 12.5 times, the market share increased by 5 times, and the total assets increased by 3.6 times. It has become one of the fastest growing companies in the heavy truck industry in China and even in the world. Ma Chunji said in an interview that prior to 2003, China National Heavy Duty Truck mainly reformed and reorganized, realized difficulties and solved survival problems. From 2004 to 2006, the focus was on reform, innovation, steady development, and enhanced competitiveness. From 2007 to 2010, the development of China National Heavy Duty Truck will achieve a quantum leap from quantitative change to qualitative change.
In view of the outstanding fuel-saving performance of China National Heavy Duty Truck Group II energy-saving engine in the past six months, in this business conference, China National Heavy Duty Truck announced that since 2007, all series of models have been equipped with the fuel-efficient II engine. At the same time, all engines use wide cylinders.
China National Heavy Duty Truck sales of 60,000 vehicles will achieve a sales revenue of 21 billion yuan, equivalent to a sales income of 350,000 yuan per vehicle. By 2007, the sales revenue of 80,000 vehicles will reach 28 billion yuan. This figure is even greater. Compared with mainstream passenger car companies, it is no less. Analysts pointed out that in 2006, Sinotruk’s market share of about 20% of heavy trucks (over 14 tons of total mass) was comparable to that of the top two FAWs and Dongfeng, while FAW and Dongfeng’s growth was relatively slow. As this trend continues, heavy truck sales of Sinotruk may leapfrog FAW and Dongfeng to top the list next year, thereby changing the long-term situation in which FAW and Dongfeng control the sales of heavy trucks for a long time.
In the past few years of reform and reorganization, China National Heavy Duty Truck Sales Company has built a large sales service network consisting of more than 600 distribution units, more than 800 maintenance service stations, nearly 100 4S stores, and more than 30 accessories center libraries.
Plans to export 10 billion yuan in 2010
The objective of China National Heavy Duty Truck is obviously not only the first in the domestic market, but also places its sights on a broader world market. "Only if you have a place in the international market can you rank among the world's heavy trucks!" Ma Chung-chi said. According to the "Eleventh Five-Year Plan", by 2010, China Heavy Duty Truck produces and sells 125,000 heavy-duty vehicles with a one-third share in the domestic market. By integrating innovative, internationally-accepted new products whose main processes reach the international level, they have to account for one-third of the total sales and one-third of the products enter the international market.
Since starting to open up overseas markets several years ago, Sinotruk’s overseas strategy has begun to bear fruit. In 2006, it exported 6,000 vehicles and earned 200 million U.S. dollars in export earnings. “This achievement ranks first in the heavy-duty truck industry!†Ma Chunji is also quite pride.
At the end of 2006, Sinotruk Commercial Vehicle Sales Company was established. The number of import and export companies has increased from 1 to 6 and the sales force abroad has grown rapidly. The business conference also attracted representatives from over 50 overseas distributors worldwide. China National Heavy Duty Truck Co., Ltd. publicly declared that the company achieved a total vehicle export of 10,000 vehicles and earned 300 million U.S. dollars. A new strategic platform for development was launched. In 2010, one-third of the products were exported, 40,000 were exported annually, and the total value of exports was US$1.2 billion, which was converted into RMB 10 billion. This data is not only used in domestic cars. The industry is in the forefront and even the world's heavy truck companies are only a handful.
Heavy truck industry (total mass 14T) sales over the years
Year Sales
2000 82869
2001 146985
2002 245401
2003 255755
2004 370795
2005 236586
2006 300000 (estimated value)
2007 310000 (predicted value)
Source: China Association of Automobile Manufacturers
Related reports
In 2007
Heavy trucks will achieve a small increase
(Reporter Wang Canbin) “China's heavy-duty truck industry will also achieve double-digit growth in 2007,†said Cai Dong, general manager of China National Heavy Duty Truck, at the 2007 China National Heavy Duty Trucks' Business Conference. He believes that despite the pressure of closure of small coal mines and rising oil prices, the entire market is still maintaining a momentum of growth. To maintain the rapid growth of the national economy, the country’s new round of macroeconomic regulation and control policies will not be severe, and each macroeconomic regulation will affect 100%. Billion yuan will affect the sales of 15,000 heavy trucks.
According to the estimation of China Association of Automobile Manufacturers, the total demand for domestic heavy trucks in 2007 was about 310,000, which was a slight increase compared with the estimate of 300,000 vehicles in 2006. According to incomplete statistics, the sum of planned sales volume of major domestic heavy-duty truck manufacturers in 2007 has reached approximately 380,000 units, which is more than 70,000 vehicles with a forecast value of 70,000 units, an increase of 23%, and the competition is unprecedentedly fierce.
From the market point of view, the development trend of heavy tonnage megatons remains unchanged, and users of quasi-heavy-card platforms will continue to shift to heavy-duty truck platforms, thereby urging heavy-duty truck market demand to continue to expand. The quasi-heavy truck platform manufacturers represented by FAW and Dongfeng will step up the upgrading of heavy truck products in order to change the declining market position; while heavy truck production platforms led by CNHTC and Shaanxi Heavy Duty Truck will improve their products and do their best. Expand your market share.
In addition, power upgrades will continue, and the trend of big horsepower will not change. The main battlefield for dump truck power competition will rise from 260 to 260 to 290, and the competition for tractor power will increase from 260 to 290 to more than 300, and become the focus of competition in the entire heavy truck market.
The trend of market share of major heavy truck manufacturers since 2000
Manufacturer 2000 2001 2002 2003 2004 2005 January-October
Dongfeng 23.85% 31.38% 33.78% 32.95% 30.05% 30.35% 22.44%
FAW 58.90% 52.84% 49.04% 37.28% 34.48% 23.66% 21.90%
China National Heavy Duty Truck 4.43% 5.17% 5.33% 8.22% 12.18% 18.55% 19.80%
Shaanxi Automobile 3.84% 2.81% 3.07% 4.50% 5.47% 6.76% 10.60%
Beiqi Foton -- -- 0.90% 5.79% 8.75% 6.42% 9.50%
Before November November, the Picardy decided to be the top five
Independent brands dominate
(Reporter Wang Canbin) According to the China Association of Automobile Manufacturers Production and Sales Alert, the cumulative sales of 10 PICK-UP brands registered from January to November were 131,020, of which Great Wall Motor ranked first with 43,300 units, an increase of 34.8 percent year-on-year. %, accounting for 33.1% of the entire pickup market, followed by Jiangling Motors, Zhengzhou Nissan, ZTE and Foton. In the top five rankings, the technical sources of Jiangling and Zhengzhou Nissan came from Qingling and Nissan respectively, and the independent brands Great Wall, Center, and Fukuda occupied three seats, among which the Great Wall still firmly occupies the position of the boss.
In November sales, the Great Wall pickup ranked first with 3041, and Nissan and Jiangling ranked second and third with 2,658 and 2000 respectively. Since 1998, the Great Wall pickup has been the leader for nine consecutive years, whether it is export or sales.
Looking at the Chinese pickup market, there have been two camps. The independent brands represented by Great Wall, Futian and ZTE have always occupied the mainstream of sales. The joint venture brands represented by Nissan and Qingling are representatives of high-end pickup trucks. But at the end of this year, Great Wall Motor completed the strategic layout of high-end products with the listing of electronic high-pressure diesel-powered Great Wall Fengjun high-end pickups. Now the high, medium, and low grades of the Great Wall pickups are readily available, ranging from 4 to 110,000 yuan. Eat up and down.
Although oil prices have continued to rise since the beginning of the year, as a pickup for passengers and cargo, the impact is much smaller. As a pickup truck for passenger cars, many people attribute it to commercial vehicles. This characteristic of “not getting into town, not being arrogant in the countryside†is not only very popular in the international market, but also increasingly favored by domestic users.
Relevant experts believe that the large number of diesel pickup trucks launched this year has greatly stimulated consumption. In addition, the large number of exports to the international market is an important factor in this year's domestic market, which is not booming but still achieves sales growth. However, whether diesel pickups can play a role in fuel economy, and technological breakthroughs are the key. At present, the diesel pickup trucks on the market are mixed and mixed, and there are not many international leading engines.
The main pickup sales list for the first 11 months of this year (Unit: 10,000 units)
Brand November sales 1 to November sales 1 to November market share
Great Wall 3041 4.33 33.1%
Jiang Ling 2000 2.19 16.7%
Zhengzhou Nissan 2658 1.99 15.2%
ZTE 1986 1.84 14.1%
Fukuda 1078 1.14 8.7%
Source of data: China Association of Automobile Manufacturers, the above data is for reference only, and the actual data released by the manufacturer shall prevail.
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