Land Rover Land Rover is expected to be domesticated, a number of domestic car companies throw olive branch
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Land Rover China recently revealed that there are currently many domestic car companies interested in localization of Land Rover. Before domestic production, Land Rover has successfully transitioned to the sales company's operating model in China. Previously, Yin Tongyue, chairman and general manager of Chery Automobile, acknowledged that both sides are actually in touch with Land Rover’s domestic issues.
Since Land Rover China was established on July 1, 2010, the sales company in China has been operating for more than three months. Land Rover China has undergone a complete and thorough transition, operating in a very typical national sales company model, and sales companies are All the import channels and sales channels are controlled. At the same time, they also provide sales and operations support for each dealer network, establishing an unprecedented close cooperation relationship with distributors and achieving a more direct and convenient relationship. Operation, communication channels and platforms.
Land Rover is developing an ambitious blueprint for development, especially in terms of product, planning, services, branding, and other aspects. In the future, it will further inject more financing aggregates to promote long-term development in the future.
Last year, Land Rover China sold 11,547 units. In mid-July 2010, sales had exceeded sales for the entire year of 2009. Sales from January to September 2010 reached 16,149 vehicles. Compared with 2009, sales volume increased by 40%, an increase of 116% year-on-year.