LED industry to seize market share needs to speed up channel upgrade
PVC Steel Wire Reinforced Hose Extrusion Line Pvc Steel Wire Reinforced Hose Extrusion Line ,Pvc/Tpu Suction Hose Extrusion Line,Pvc Helix Suction Hose Extrusion Line,Steel Wire Reinforced Hose Extrusion Line Hitech Intelligent Machinery(Ningbo)Co., Ltd. , https://www.nbmachinery-hitech.com
Since 2013, China's LED lighting industry has ushered in the fast track of channel development, among which LED lighting companies such as Mulinsen, Changfang Lighting and Yiguang Electronics have accelerated the layout of LED lighting channels.
On the one hand, LED companies quickly speed up the channel layout. On the one hand, traditional lighting such as NVC Lighting and Op Lighting has rapidly transformed toward LED lighting. The entire lighting market is full of gunpowder flavors.
Recently, Opal Lighting issued a notice to clean up and purify its channel system, so that the industry will once again increase the point vigilance of channel construction. Industry experts pointed out that so far, LED lighting products technology is very mature, suitable for large-scale promotion and application, however, the market has not been fast, the sales channel has become a key factor in the development of enterprises.
However, in 2013, the LED lighting dealers were very fierce. If they used the channel, they would get the key chips in the market competition.
Opportunity is equal to speed. Now is the era when information is developing very fast, and technology is obviously very important. We can see that the upstream, middle and lower reaches of the industry are developing very fast, occupying a very large proportion, and the growth rate is also very fast. As can be seen from the statistical report, such rapid growth brings you a huge opportunity.
China's top ten lighting companies have a market share of no more than 10, so there is still huge room in the market, but the market competition is very fierce. In such competition, opportunities may also be a challenge, and the technology is more dispersed. In semiconductor applications, there must be more products and more services. It is well known that the top three lighting products are lamps or light sources. It is a light source because the lamps and light sources at that time can be separated. China's energy-saving lamps can be sold to the United States. Light bulbs are not the same as lamps, so it is not the same as being able to make world-class.
After the birth of ED lighting, it was actually a very big challenge. The technical threshold was not too high. The original strong enterprise became no longer strong, the market became very dispersed, and the market cycle was very short. The LED lighting product cycle is very short. Now it is not in years. The product cycle is in months and the speed is very fast. The product cycle is short, so the gross profit space is reduced. Semiconductor lighting also brings a lot of pain to the practitioners. The original product can be invested a lot after it comes out, but you can also enjoy it to bring you technical and profit benefits. It is very difficult now.
So speed is the advantage, how to improve the speed? Speed ​​is not the speed of the company, more sales, promotion. But cruelty is equal to opportunity. Some people will not fall down, many companies will fall, and those who survive after they fall down will bring opportunities.