LED price war is inevitable and rationally facing competition is very important
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Nowadays, the global economy is developing rapidly, and all walks of life are fiercely competitive. The survival of the fittest, the weak meat and strong food are the inevitable result of the development of the industry. In recent years, China's LED industry has developed rapidly and its scale has continued to expand. More and more companies are beginning to get involved in the LED industry, and the industry is more competitive. In order to win a place in the brutal market competition, various businesses can be described as racking their brains. In China, a market atmosphere that wins the world with price, the price war will be an inevitable ending.
In the near future, intelligent control will be an inevitable trend in the development of the LED industry. When talking about the development of intelligent control, Mr. Deng Dagan, senior engineer of Foshan Guoxing Optoelectronics Co., Ltd. believes that the basic requirement for the development of intelligent control is humanization. People can control easily and conveniently, and have a good user experience. At the same time, it is also required to be compatible with the traditional way. In Deng Dagan's view, the most important thing is the price/performance ratio. At present, China's intelligent dimming is still in the early stage of development, relatively speaking, the price is not high. However, LED manufacturers can not only pursue the advantages of price, but also pay attention to product quality.
Regarding the price reduction space for LED intelligent control, Deng Dagan believes that there is at least one-third to one-half of the price reduction space. Mr. Zhang Shaoqiu of Junyao Electronics and Mr. Wang Qiang of Guangdong Sanxiong Aurora Lighting Co., Ltd. said that there will be 10 basic price cuts in the LED industry, and there will be breakthroughs in price, unless there is a big breakthrough in materials and technology. Mr. Xu Xiaotong of Guangzhou Guangri Electric Equipment Co., Ltd. believes that the price reduction space for intelligent dimming is definitely there. The bottom line of decline is to achieve universal acceptance before it can be popularized. It is the purpose of achieving civilian use.
At the same time, Mr. Zhang Shaoqiu of Junyao Electronics also said that as far as the current situation is concerned, the price of LED products in China has been greatly reduced, and will enter the integration stage. The development direction of intelligent dimming is low power consumption, the product has higher temperature resistance and more energy saving, in order to meet the requirements of market development, and it is getting better and better. However, Mr. Zhang Shaoqiu also suggested that although the market is doing the bigger the better, but the market can not be mixed. At present, although China's LED market has risen steadily, the industry threshold is very low. Don't wave in the brain, rational investment is very important.
In the future, China's LED industry will continue to mature, but the process is rather difficult. When the industry slowly begins from the beginning to the outbreak and then matures, the number of competitors will decrease. In this process, price wars are unavoidable. Only when the industry develops to maturity will there be relatively stable prices and profits. Rationality is still necessary in the face of price wars.