Luo Minggang: The old Fox will not delist and move down

Changming Ford Mazda executive vice president Luo Minggang.

With the introduction of the new Fox, although the old Fox will not be delisted but the positioning will move down. Luo Mingang, executive vice president of Changan Ford Mazda, said in an interview with reporters recently that the new Fox will replace the old model in the high-end position of the mid-size car after entering, and the old model will be in the middle of the mid-size car market.

Reporter: How does the old and new Fox differ in the target group?

Luo Minggang: The audience of New Fox and Classic Fox is definitely different. New Fox’s audience is a positive and progressive person who has achieved certain success. Relative to young and middle-aged groups, the acceptance of science and technology intelligence is relatively high. As a classic Fox, because of its classic, its security, formed such a good reputation, dynamic control and other aspects, focusing on life-oriented focus on cost-effective, this part of the consumer groups like it very much. Everything we depend on consumers.

Reporter: What is the percentage of sales between the two?

Luo Mingang: Since the new Fox and the classic Fox are sold at the same time, we believe that from the sales point of view, we should double our existing base. The proportion you say depends on the consumer's preference. This can be convinced that - whether we are now the new Fox or the classic Fox, we have already prepared for the corresponding production capacity. As long as consumers have needs, they can all be satisfied. Our new Fox is produced in a brand new factory.

Reporter: Is there any plan for expanding the dealer network after the new car is listed?

Luo Mingang: With the increase of products, the network of Changan Ford dealers is constantly expanding. By the end of last year, the number of distributors has reached 465, and we have broken 200 dealers in the five-and-six-tier market. Next, the total number of dealers will reach 680 by 2015, and the dealer team will continue to expand. Relative to the dealer's business policy, it is based on different historical stages of development, focusing on common development, and we must adapt to the needs of our continuous introduction of product sales, while also taking into account the interests of dealers.