Marriage with Jianghuai has no fruit Chery reunited with new friends


In this month, new targets for Chery’s mergers and reorganizations will be exposed, and this car company that has been reorganized in other places is not Jianghuai, an Anhui fellow in Anhui, who had a lot of rumors. This year, the auto industry will reorganize major cases to surface soon.

With JAC without fruit

With the news that JAC has spread for seven years, it will be shattered when a new "marriage" arrives.

Recently, a senior official from Chery revealed to reporters that Chery has no hope of restructuring with JAC and has reached a reorganization agreement with another car company in China. “You will know exactly which one is in the fastest week.”

The reporter called the assistant general manager of Chery Automobile Co., Ltd., and Jin Bibo, a spokesman for the press. He immediately denied this and said: “There has been no progress in the restructuring of Chery JAC.” Senior figures of JAC also stated that this is not clear.

The confusing “love” between Chery and JAC has always been a topic of interest in the automotive world. The scandal history can even be traced back to 2002. The merger of the two is also considered to be a key to Anhui's creation of Daan Auto.

The outside world does have a lot to promote and promote, but the key is the sincerity of the two sides. On May 12, Anhui announced the “Regulations for the Adjustment and Revitalization of the Anhui Automobile Industry” because the explicit remarks on the restructuring in the province caused the incident to reach its climax. During this period, the provincial competent authorities had also intended to promote it. However, "the two sides just walked through the court and did not actually negotiate."

Chery believes that Chery, JAC, and the two companies are too different in terms of management style, corporate culture, etc., and are not suitable for mergers. In view of a considerable number of people, "If 1+1 cannot be greater than 2, what is the point?"

Chery and JAC have missed the best time for merger. Nowadays, JAC has emerged in the field of cars. With Yueyue sales of 5,000 units, it has successfully entered the mainstream camp. Chery also officially entered the commercial vehicle market earlier this year. The complementarity between the two parties is not so strong.

Due to the natural proximity of geopolitics, it is difficult to end this merger with JAC. The above-mentioned sources cautiously stated that the merger with JAC "is a long-term strategy, not a short-term strategy," but it will not produce any results for a long period of time.

Trapped capacity bottleneck

Chery's active pursuit of mergers and acquisitions is actually a helpless move to expand production capacity. The automobile industry revitalization plan clearly stipulates the reorganization of enterprises: “New automobile manufacturing companies and the establishment of branches in different places must be carried out on the basis of annexing existing automobile production enterprises.”

With the continuous enrichment of models and the gradual increase of performance, the lack of capacity has become a huge bottleneck for Chery's development. “Now the implementation of three shifts of 300 days of work can not complete the task.” According to informed sources, Chery has far exceeded the industry usually two In the production arrangement of the 251-day work shift, the ratio of production to sales has been greater than 1:1.

In order to ease the shortage of production capacity, Chery must step up production. As of July, Chery has achieved a total sales of nearly 250,000 vehicles this year, setting a new record high. At present, Chery's annual production capacity is only 500,000, and the demand for production capacity is very urgent.

Wuhu factory can continue to expand, but it is a strategic move out of Wuhu. The thinking of the Chery leadership is that we must not be at a loss in Wuhu. Chery must set up factories in other places to achieve its expansion ambitions. Under the current policy, only one can be eliminated first.

A word of "destroyed" shows the arrogance of a hundred-year Huizhou merchants. Chery, who has been developing for more than a decade, would like to take this opportunity to rejuvenate and plan for the automobile. In particular, after being included in the merger and restructuring of the "four small", Chery has a great deal of initiative.

Negotiated with "new love"

Negotiations with the new target went smoothly. At present, the Chery Automobile Co., Ltd., a division that is specifically responsible for the development strategy of the company, is running around Beijing, proceeding with the establishment of projects and related formalities, and the results will soon be announced.

The person familiar with the matter said that due to the company’s decision-making, the restructured company has not been able to disclose it.

Some domestic self-owned car executives have told reporters that domestic mergers and acquisitions will not be market behavior, it must be government-led behavior. The top Chery expressed his recognition of this, he stressed that "Most of the mergers and acquisitions are to seek their own better development, not just take it."

The acquisition of large-scale acquisitions, Chery does not look at the company's "qualification", because in 2007 after the acquisition of FAW Yangzi, Chery has been equipped with cars, micro-cars, commercial vehicles, pickups and other types of vehicle production qualifications. And after the acquisition, the company will completely stop producing Chery models.

Analysts believe that Chery’s reluctance to disclose the reorganization may be due to the similarity of the “new love” with the FAW Yangzi. Chery has denied a number of restructuring plans listed by the reporter and said: “There are 126 domestic manufacturers that have qualifications for automobile production. You have to guess which merger is a needle in a haystack.”



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