New media marketing strategy for LED companies in the era of big data
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In recent years, the Internet era has developed rapidly. With the continuous upgrading of the LED industry and the ever-changing market environment, how can companies open up new fields in an increasingly fierce market environment, seize new business opportunities, and make better use of new media for branding. The establishment and marketing of products have become the focus of the company. At present, the LED industry has entered the era of high-end marketing of new media. Consumers can accept information and purchase LED lighting products without leaving home. With the emergence of new media platforms, the LED lighting product sales model is breaking the shackles of traditional channels. Some of the LED lighting companies that are difficult to break through in the traditional Red Sea channel have begun to launch a new media marketing platform. In just a few years, the sales scale has grown from 0 to 100 million yuan, and it has quietly become the invisible champion of the industry. Hanyuan Lighting is a typical example. At the end of 2008, Hanyuan Lighting switched from lighting engineering business to e-commerce. It mainly launched Taobao and Tmall Mall as the platform to launch LED home lighting products and opened up an LED e-commerce marketing road. . At the forum, Li Quan took the road of growth of E-source lighting e-commerce as an example, bringing a feast of thought and wisdom to the majority of LED entrepreneurs. Yi Shi value, chairman of Shenzhen Lighting Life Lighting Co., Ltd., through a deep interpretation of the O2O model, shared with everyone how to maintain online customer loyalty while driving the successful experience of offline sales. Mei Zhimin, the brand director of Shenzhen Zhouming Technology Co., Ltd., said that establishing a brand through e-commerce channels has become an important issue for the company's current development. He believes that in terms of brand building, the e-commerce field is undoubtedly a big blue ocean, and Chau Ming Technology is taking the lead in the e-commerce field with its keen business sense, using the Internet's way of thinking and using the Internet's communication methods. To quickly build a new brand of Zhouming. At the end of the forum, Bai Jinning, director of media operations of Tencent Da Yue.com's home channel, made a special speech on the issue of outperforming big data in the era of Internet media. In the modern era, the Internet has developed into the second world of mankind, and the business opportunities in this world are enormous. Relying on Tencent's rich database resources and accurate customer analysis and positioning system, LED companies will be able to achieve accurate customer advertising push. In order to promote LED companies to win in the new media marketing in the era of big data, "Guangdong LED" magazine is actively promoting the marriage of Tencent and LED companies. It is reported that Tencent. Da Yue Home Channel will hold a high-end strategic cooperation conference with the Shenzhen LED Industry Association in the near future. The two parties will share the value of the transmission price and big data resources and create a legend in the industry.