Planning for 2020 Strategy Foton Motors Overseas Expansion
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Recently, Foton Motor’s KD production base in East Africa laid the foundation in Nairobi, Kenya, and Foton Motor became the first Chinese automotive company to establish a production base in the African continent. In an interview with reporters, Foton Automobile News spokesman Zhao Jingguang stated that the Indian project is one of the key aspects of the implementation of the "Futian Automobile 2020" strategic plan, and it also means that Foton Motor's "5+3+1" plan has been fully started.
According to the “5+3+1†plan, by 2020, Foton Motor will not only establish overseas factories in five countries, including India, Russia, Brazil, Mexico, and Indonesia; at the same time, it will also break through North America through the production of high-end automobiles and engines. The EU, Japan, and South Korea have three world's highest-end auto markets, and they have established the Foton Motor Global Innovation Center in Beijing.
"The 2020 strategy is not made casually." Zhao Jingguang told reporters that Foton Motor had achieved export for the first time since 2000, and by 2011, its overseas sales had reached more than 200,000 vehicles. However, overseas export business is only the first step of Foton Motor's internationalization. With the continuous development of overseas markets, Foton Motor began to develop its own global commercial vehicle layout through existing overseas networks and high quality channels of global partners.
Although as the largest commercial vehicle company in China, Foton Motors is not difficult to exploit overseas emerging markets by virtue of its product resources, but Wang Xiangyin, deputy general manager of Foton Motors and general manager of Overseas Business Units, understands that without high-end products, it will not be possible to knock on the doors of developed countries. . With the resources of the joint venture partners, Foton Motor can realize its dream of entering Europe and the United States by 2020.
As early as 2008, Foton Motor and Beijing Cummins Co., Ltd., a joint venture partner of many years, jointly established Beijing Foton Cummins Engine Co., Ltd. If you say, the cooperation with Cummins has enabled Foton Light Automotive Products to obtain a “pass†to enter the developed markets. Then, the joint venture with Daimler will expand Foton Motor's products globally.
According to the plan, this year, Foton Motor has established a plan for exporting 82,500 vehicles. By 2020, Foton Motor will exceed 4 million vehicles worldwide. At that time, Foton Motor will complete the global market and industrial layout, overseas sales account for 30% of total sales, have world-class business scale and enterprise development capabilities, become a world-renowned auto brand, and enter the world's top ten auto companies.