Should tire companies take a diversified development path?

In the international community, there are a large number of tire companies adopting diversified development strategies. They often go hand in hand with each other. Sometimes they form a large diversified empire. Typical examples include Michelin . In addition to the tire business, they also involve maps and guides, and life. Fashion products, restaurants, etc., Bridgestone announced today that it is involved in solar power generation.

In China, there are also some tire companies in the diversification of development, such as Xingyuan Tire Group, tire manufacturing as the leading industry, while involving cogeneration, international trade, new building materials, fine chemicals, food and beverage entertainment, new product research and development.

In the end, should tire companies pursue a diversified development path, they should still uphold the concept of “specialization in the medical industry” and strive to develop in one direction? In response to this problem, a four-week investigation has recently been carried out, and the surveyed Mainly for the tires and automotive industry upstream and downstream people.

Faced with the question of “diversity is the development trend of tire companies”, more than 60% of respondents chose “no”. They believe that in the increasingly competitive market, most companies will still focus on the future. If strength is the main business, if you distract your energy and capital in new business, you are likely to face a “two-sided” situation; 26% of respondents chose “yes” and believe that companies should diversify their development. Yes: This can avoid the risk of a single business, that is, "can not put eggs in a basket"; In addition, 10% of people said they do not understand this topic.

As we all know, the status quo of domestic tire companies is more, less, and less. Then, should local tire companies follow Bridgestone and open up several profitable points? Respondents see this as a matter of opinion. Differences in support rates between viewpoints are also common. Not great.

21% of respondents believe that they should follow suit because some new businesses can form a new complement to new businesses; 37% believe that they should not follow suit because they are large in terms of technology, capital, management model, and corporate mass. Some domestic companies still have relatively large gaps compared with foreign enterprises, and they are not comparable; 42% of them said that domestic companies should not blindly follow suit, but also diversification or single development. It is better to regard the situation of the enterprise as its own. .

In the topic of “If diversified development is needed, tire companies should choose those aspects”, there has been a reversal of one-sidedness. 68% of respondents believe that the optimization of resources should be considered from the upstream and downstream aspects of the tire industry chain. Allocations; 11% of people support the development of the current hot business; Another 21% of respondents said that as long as there is energy and funding, all aspects can try to find the right direction for their own development.

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