Tire Enterprise: The market environment in 2010 is quite complicated
According to statistics from 45 key tire member companies of the China Rubber Industry Association, from January to May, these key enterprises accumulated a total industrial output value of 66.32 billion yuan, a year-on-year increase of 35%; tire production was 12,473 million, an increase of 28.2% year-on-year. The reporter learned in an interview recently that since 2010, the development environment facing the tire industry in China has become more complicated. Faced with the continuous increase in output value, tire companies are also mixed.
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Exports are still blocking the expansion of production
In September 2009, the U.S. government announced the implementation of a punitive tariff for cars and light trucks imported from China for a period of three years, that is, on the basis of the original tariff of 4%, 35% and 30% will be imposed in each of the three years. And 25% additional duties. Immediately afterwards, the EU has also established environmental protection barriers for Chinese tires, and Argentina has also started anti-dumping of tires. So far, more than 10 countries have submitted anti-dumping and anti-subsidy investigations to Chinese tire exporters.
Despite heavy pressure to stop exports, the production lines of domestic tire companies are still in full swing. In 2009, Shandong Jinyu Tire Co., Ltd. had an annual output of 10.5 million sets of semi-steel radial tires, which were partially put into operation; Shandong Double Star Group launched an annual output of 1 million sets of all-steel radial tires; Shandong Linglong Rubber Co., Ltd. has an annual output of 12 million sets. Five construction projects such as performance radial tires have also started; at the beginning of 2010, Hangzhou Zhongce Rubber Co., Ltd. opened another 220,000 square meters factory area in Hangzhou Economic Development Zone.
According to statistics released by the National Bureau of Statistics, in May, domestic tire production was 74.16 million, an increase of 25% year-on-year, and an increase of 1.6% from the previous month. From January to May, total tire production was 31.23 million, an increase of 31% year-on-year.
Henan Fengshen Tire Co., Ltd. believes that in 2010, the country maintains the continuity and stability of its macroeconomic policies, and continues to implement active fiscal policies and moderately loose monetary policies, providing the tire industry with a broad space for the development of the domestic market. In particular, the continued implementation of basic infrastructure projects such as highways, high-speed railways and airport construction, and the stimulation of in-depth implementation of relevant policies in the automobile industry will all become powerful traction for the rapid development of the tire industry.
Shen Jinrong, chairman of Hangzhou Zhongce Rubber Co., Ltd., said that at the beginning of the year, the market generally predicted that the world economy will continue to show signs of recovery in 2010, so each tire market is in a state of restocking. The massive release of new production capacity may create a situation in which supply exceeds demand.
Some tire companies stated that they had a large-scale expansion, and they were eager to launch new tire projects. They mainly focused on the prosperous domestic auto market. They hoped that they could tap domestic demand and achieve transformation from the outside to the inside.
Knowledgeable enterprises have adjusted their main attack direction
When exports were blocked, most tire companies began to shift their strategic focus from abroad to China. However, it turns out that this kind of turning is difficult. “In the field of cars, domestically produced brand tires have also been used on low-end models such as Xiali before, but now rarely see domestic brands of tires on cars. Most of the domestic brand tires can only be applied to trucks and trucks. "The boss who was once transferred from a domestic brand tire distributor to a foreign brand outlet store has stated this way.
At present, the domestic tire market has been dominated by foreign tire companies. In competition with foreign brands, the competitiveness of local tire brands is obviously weaker.
Ding Yuhua, chairman of Shandong Triangle Group Co., Ltd. believes that this is at first attributed to the product itself. In general, the domestic brands of tire products are not of high grade, and their technical content and added value are relatively low. The competitiveness is obviously insufficient. “The domestic tire products are mainly concentrated in the low-end market, while the high-end market is dominated by foreign brands.
In addition, the Chinese tires fight price in the international market is very serious. In the U.S. market, domestic brands sell for only 48 to 50 US dollars for a car tire of the same specifications, while internationally renowned brands can sell for more than 170 US dollars. Even if an international brand is doing OEM production in China, even though it comes from the same production line as the local brand, its price is still 50% higher than that of the local brand. At present, foreign brands of tires have accounted for more than 80% of the domestic radial tire market. The former state-owned key tire companies have already been merged with foreign capital by half, and they are still unable to escape the bad luck.
Ding Yuhua suggested that the Chinese tire industry should speed up product structure adjustments and develop high-tech products with high added value for the global market. The main targets should be energy-efficient and environmentally friendly new products, intelligent products using modern electronic information technology and High-security products. He said that green tires have a 20% to 30% reduction in rolling resistance compared to radial tires, 2% to 4% fuel economy, and even higher mileage, a 35% increase in mileage, and a reduction of about 400 grams of carbon dioxide emissions per 100 kilometers. If domestic cars are fully equipped with such products, at least 410,000 tons of fuel can be saved annually, reducing carbon dioxide emissions by more than 3 million tons. At present, large international companies have adopted green tires, smart tires, and safety tires as the focus of their future development. This should also become a new strategic goal for the Chinese tire industry.
Many tire companies have put kung fu on high value-added products. Shandong Double Star Group is one of them.
The Double Star Group has developed 29 new products for domestic and foreign markets, including flattened high-grade tires exported to the European Union, light steel tires without tubeless tyres, and mining-type light steel all-steel tires to form semi-steel radial tires and truck tires. Agricultural tires, construction machinery tires, industrial tires, special tires, sixty-six types and more than 600 varieties. The 20-story high-loaded all-steel radial tire produced by the Double Star Group is the first radial mine developed in China for mining vehicles or construction sites and other special driving conditions. The tires of this specification are exclusively produced in the same industry in the country, filling the gaps in the industry, and are widely used by mines and construction sites due to their wear-resistance and thorn resistance.
Upstream and downstream prices are unpredictable
A few days ago, major brand tire manufacturers such as Bridgestone, Goodyear, Michelin, and Kumho have announced that they will raise the tire prices in the United States market by at least 4%. At present, this tide of US tire prices has spread to China, and domestic brand tire prices have entered an all-round upward phase.
“Rising raw materials are the main reason for rising tire prices. Whether it is high-end tires based on synthetic rubber or mid- to low-end tires with natural rubber as the main raw material, they have been brought to varying degrees by high oil prices and reduced natural rubber production. Impact.†The responsible person of the International Trade Department of China Strategic Policy stated that although rubber prices have recently declined, the tire raw materials currently on the market are all purchased before May, and it is reasonable to increase prices.
As an upstream supplier of multiple brands of tires, Ko Mao Ting, CEO of the synthetic rubber manufacturer LANXESS Group in Greater China, told reporters beforehand that high global oil prices in 2010, Thailand and other Southeast Asian regions due to climatic reasons lead to reduced rubber production, and The increase in domestic demand for high-end tires and many other factors have directly contributed to the rise in rubber prices and even tire prices. Despite the wide range of tire prices and fierce, but many industry insiders believe that this round of price increases should not last long, rubber prices should fall back to the level before the price increase.
According to Park Hong-kyun, vice president of Nexans Tire Co., Ltd. in Qingdao, although the tire market will grow with the growth of the auto market in the long term, in the context of fluctuations in raw material prices, the impact of multinational companies, and the growing strength of local tire companies, Competition among tire companies will be even fiercer.
Tianfu Futures Co., Ltd. expressed concern about the increase in automobile costs caused by the increase in tire prices: If the tire prices continue to rise, it will inevitably lead to increased vehicle costs. Given that the increase in sales of the auto market in 2010 was lower than in 2009, the price increase may further have a negative impact on the auto market.
Aeolus Tire Company believes that although the price of natural rubber, which has been oscillating for a long time, shows signs of declining, it is still at a relatively high price and it is undoubtedly a severe test for the profitability of the company. Since 2010, the development environment facing the tire industry in China has become more complicated. From the domestic market point of view, the national macroeconomic policies have significantly weakened the pull of domestic demand. In particular, the introduction of relevant policies in the real estate industry has, to a certain extent, affected the development of tires and other related industries. From the perspective of the international market, in the absence of the developed countries completely out of the shadow of the crisis, the European market suffered a setback under the influence of unfavorable factors such as Greece’s debt crisis. In addition, the increasing pressure for RMB appreciation and the apparent increase in green trade barriers have also created new pressure on the tire industry to seize the international market. At the same time, the continuous high prices of bulk raw and auxiliary materials based on natural rubber have caused tire companies to face significant cost pressures. Coupled with the recent substantial increase in the cost of sea freight, it poses greater challenges to the profitability of the tire industry.
Hope that industrial policy will respond to national conditions
When it comes to national policies that it is most desired to adjust, Aeolus Tire Company stated that China's tire industry has a low gross profit margin, and the prices of bulk raw materials such as natural rubber have always been a key factor in determining the profitability of the industry. Therefore, it is recommended that the import tariff of natural rubber be reduced to 7%, which is equivalent to the import tariff of synthetic rubber, which can not only expand the general trade import to benefit the country, but also effectively control rubber smuggling imports. At the same time, it is recommended that the state increase its support for tire export enterprises and recommend that the tax rebate for tire exports be restored from 9% to the previous 13%. In order to cope with the increase in natural rubber prices, many tire companies go abroad to grow natural rubber, but the tariffs at the time of import basically do not enjoy preferential policies. Most countries import zero-tariff natural rubber, but China has always imposed relatively high tariffs.
Ding Yuhua, chairman of the Triangle Group, said that the import of used tires should be resolutely prohibited. As the world’s largest tire-producing country, China has 40% of its tires exported to the international market, while imported tires are mainly concentrated in relatively high-end products with a small proportion. The main reason for the resolute opposition to the import of used tires is that imported old tires will affect safety and environmental protection and will impact the market and affect the development of the industry. If old tires are allowed to be imported, there will be a lot of scrap tires imported in the name of used tires, which will not only cause harm to road safety, but also cause serious environmental pollution in China, turning China into a disposal site for old tires in the world. Ding Yuhua believes that although the old tires have the value of refurbishing and reusing, the basic point for developing a recycling economy must be based on the domestic problem of resolving old tires of domestic products, and it cannot be used to renovate old tires for other countries.
Ding Yuhua said that the current rate of tire retreading in China is far below the level of 10% in the world. With the change in the use of tires by users, the source of retreaded tires in China will gradually increase. If it is allowed to import old tires, it will hinder the retreading of domestic tire products. Second, illegal traders have imported waste tires, which has a great negative impact on environmental pollution. Third, China’s own tires are also increasing their tire sources. Taking up its own resources, many old tyres to be refurbished in our country are not refurbished. Therefore, it is strongly recommended that the National Customs and the Ministry of Environmental Protection should cancel the customs code and use our old tires to refurbish tires that can be used to solve environmental problems.