Xichai CA6DM Diesel Engine Wins 11-L Gold Displacement Commanding Heights

"The 11-liter diesel engine is the development trend of the Chinese diesel engine market. From the development history of the international diesel engine, 10 to 11 liters are gold displacements in the past 20 years, and the Chinese market is no exception." As launching China's completely independent research and development of 11-liter diesel engine The company, Xichang factory director Qian Hengrong is full of confidence in the prospects of the 11-liter engine. On December 23, 2009, Xichai CA6DM 11-liter diesel engine production line of 15,000 units was completed and put into production. CA6DM will enter the market in batches, and will start its own brand battle in the 11-liter engine market.

In fact, as early as 2002, Dongfeng Motor Company and Renault Truck Company signed an 11-liter dCi11 engine technology licensing contract, and officially put into production on May 18, 2006. The target market for this engine is heavy-duty trucks, luxury passenger cars and construction machinery and equipment with a capacity of more than 15 tons. Dongfeng grabbed the market advantage of the 11-liter engine. Then Shangchai and Shaanxi Automobile Group formed a joint venture with Japan's Hino Auto Co., Ltd. and Cummins Inc. to produce 11-liter displacement P11C and ISM engines. In 2009 Sinotruk and Mann's technology transfer agreement, the Man D20 engine is also 11 liters of displacement. It is not difficult to see that an important tool for international engine companies to enter China is the 11-liter engine.

While foreign brands have entered the Chinese market, China’s own brand engine companies are also working on the development of an 11-liter engine. The advent of the CA6DM will undoubtedly break the monopoly of the joint venture brand in the 11-liter engine sector.

In contrast, although the 11-liter engine area is a latecomer, Xichai CA6DM occupies the time of day, geography, and people.

Tianshi not only refers to the CA6DM's timing to catch up with sales of heavy trucks, but also refers to the timing of CA6DM's listing to coincide with the crucial period of engine market transition. CA6DM was only launched in 2008. This year is the period of rapid growth of the heavy truck market. In 2008, the sales volume of heavy-duty trucks in commercial vehicles was 540,448 units, a year-on-year increase of 10.87%, and the share of commercial vehicle subdivisions was 20.59%. At the same time, the mid-sized vehicles showed a downward trend and sales in 2008. 207,109 vehicles, a year-on-year decrease of 12.51%, with a share of 7.89%. It can be seen that the market demand for heavy trucks is getting more and more prosperous, which has led to a strong sales of high-powered engines. However, in terms of the competitive landscape of domestic 11-liter engines, the joint venture brands were put into production early, but due to factors such as localization rate, output, and price, sales of their products in China have been low, with only a thousand units a year.

When it comes to geographical advantages, it is necessary to see that another major advantage of Xichai CA6DM comes from the support of FAW Group. Technically, the development of CA6DM has been supported by the FAW Group Technology Center. According to Wang Yijiang, Vice Minister of Xichai's Research and Development Department, CA6DM was developed in parallel with Liberation J6 to achieve the best match between the engine and the vehicle; in terms of sales, with the support of J6, CA6DM can quickly open the market and increase sales. , And received user recognition, the formation of word of mouth; in service, with FAW Group's background support, Xichai created a quite strong service network in the national diesel engine industry, currently has nearly 1800 various types of CA6DM product service stations in the country, services The radius is less than 50 kilometers.

As for Renhe, it actually means that Xichai also has an excellent talent team from product development, quality management, and sales services. With the outstanding R&D team and independent development process and method, the development cost of CA6DM is only 1/10 of that of CA6DL. From a routine point of view, it takes 36 months to develop a national III product including calibration, and CA6DM completed the entire development process in only 29 months. For quality management, Xichai conducts 100% inspection of key components and key assembly processes. For sales services, they set up user profiles for 100% of CA6DM's customers, 100% for information feedback, and "kind of selling a machine, send a heart" kind of service received the customer's approval.

On the evening of September 30, 2009, Mr. Wang of Jiangxi Province, Mr. Wang assembled the CA6DM liberation J6 tractor failure in Guangzhou, Xichai Guangzhou capacity service station rushed to the rescue, the cylinder head cover is checked, resulting in lower exhaust drips. Since the service station and the Guangdong Xichai library temporarily had no CA6DM cylinder heads, Mr. Wang took a cargo of goods again. If the National Day holiday car parked, it would delay 8 days and the loss would be too great. After being informed of this situation, officers of Xichai Guangdong Branch urgently contacted the Xichai central bank in the nearby province and took the vehicle overnight to pick up the parts and promptly rushed back to solve Mr. Wang’s urgent needs.

Thanks to this kind of caring service and excellent quality, CA6DM has been put on the market for over a year and has been generally welcomed by users in Zhejiang, Fujian, Jiangxi, Jilin and Liaoning. It is precisely because of this that Qian Hengrong is full of confidence in the market in 2010: “In 2010, we expect the sales volume of CA6DM to be 10,000 units.”

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