Yacht industry: the new power to set off the potential of domestic demand
Chinese Sword Ming, Ming dynasty sword, emperor Ming Sword Ningbo Autrends International Trade Company , https://www.longquan-swords.com
On a sunny, calm weekend, bring a few friends and family, drive your own private yacht to go for a ride, fish, and enjoy the coastal scenery while enjoying the sea and the sky. This lifestyle, which was previously only seen in movies, has quietly come to us. With the gradual increase of wealthy groups, the luxury of yachts is beginning to enter people's field of vision and life more and more.
Yacht industry: a potentially huge "cake"
The yacht is a kind of advanced and durable consumer goods for water entertainment. It integrates navigation, sports, entertainment, leisure and other functions, and can provide many conveniences for personal and family leisure life. In developed countries, yachts are widely used like cars, but they are more entertaining and extravagant than cars. In developing countries, yachts are often used as a business project for parks and tourist attractions, and are dedicated to people's entertainment. Only a few people show their own taste and value.
In recent years, with the rapid development of China's economy, per capita wealth has continued to grow. After the wealthy class owns luxury cars, they have turned their interest to buying private jets and yachts. China's coastline is long, the waters are vast, there are many rivers and lakes suitable for navigation, and there are a large number of docks and mooring areas. The prospect of water tourism is promising. Coupled with the strong foundation of the shipbuilding industry, the conditions for the development of the yachting industry are unique, and the space for expansion and expansion is broad, and the yachting industry has unlimited business opportunities.
According to the "China Sankei Shimbun" reporter, there are many companies producing yachts in the coastal areas of Shandong, there are more than 30 in Weihai and more than 20 in Qingdao.
It is understood that Shandong Province has identified the yacht industry as one of the key industries that will be vigorously developed in the next five to ten years. Shandong has also listed the yacht industry as the pillar industry of the “Twelfth Five-Year Planâ€. The relevant person in charge of Shandong Heavy Industry said that in the next five to ten years, Shandong Heavy Industry will continue to implement rapid development strategies in five major business segments, including power systems, engineering machinery, commercial vehicles, auto parts and yacht manufacturing.
In Weihai, Shandong, a project called the Shandong Yacht Matching Products Trading Center is under construction. The project is an extension project of the shipbuilding industry adjustment and revitalization plan of Shandong Province – the extension project of the ship parts processing and distribution center, which was funded by Weihai Zhonghaiyuan Ship Materials Co., Ltd. The total investment of the project is 130 million yuan, including yacht accessory product display area, yacht display area, bonded logistics distribution center area, supporting product processing and distribution center area, international yacht academic exchange center area and office leisure area. The center intends to adopt a combination of government guidance and market-oriented operation, a combination of independent management and agency, and network promotion and industry promotion. Among them, Shandong Yacht Trading Network will serve as a professional promotion and promotion website for the trading center, thereby breaking through the space and time constraints, realizing the real-time connection and transaction between the trading center and the yacht manufacturing and supporting enterprises, and achieving the organic transaction and online trading in the trading center hall. Combined, the center is expected to be officially put into operation in September 2012.
On March 3, the reporter of China Sankei Shimbun interviewed Weihai Xigang Yacht Co., Ltd., which is a diversified collection of FRP yachts, recreational fishing boats, work boats, sailboats, fishing boats, fishing supplies and skiing supplies. The production enterprise is currently the largest manufacturing base of FRP fishing vessels in the country and the largest yacht manufacturing base in the north. The company is one of the first FRP shipbuilding enterprises to pass the ISO9001 international quality system certification, and the products exported to Europe have passed CE certification. The newly built 30,000 square meter international standard yacht workshop has the ability to build 20 yachts of more than 20 meters at the same time.
After the establishment of the company, it has developed 13.6m, 18.75m FRP fishing boats and put them into sea fishing operations. The ship was compared with the same-scale, same-horsepower steel and wooden fishing vessels for three years of performance and economic comparison to obtain the first practical technical information in China. It provides first-hand information for the preparation of China's "Ninth Five-Year Plan" and the construction of FRP fishing vessels. It is still used by the Ministry of Agriculture's Fisheries Bureau and the FRP R&D and construction industry.
Miao Jiehai, general manager of the company, told the reporter that the FRP fishing boat has the advantages of corrosion resistance, anti-aging, high service life, low maintenance cost, ice saving, fuel saving and good economic benefits. Because of its good safety performance, it pays attention to people's livelihood, energy saving and environmental protection. Other aspects can play a driving role.
At present, the yacht industry has become the scent of many seaside cities, and the provinces and cities that develop waterscapes related to the yacht industry cannot count. As early as 2000, Zhuhai specially opened a piece of land in Pingsha Town within its jurisdiction to plan the construction of a yacht industrial park; Shanghai clearly stated that it would further develop the marine yacht economy; Qingdao, the host of the 2008 Beijing Olympic sailing event, is also developing navigation. The resort is actively developing yacht tourism. A set of data can visually reflect this change. In 2008, there were less than 50 types of yachts docked by the Olympic Sailing Center. In 2011, the number of yachts exceeded 120, and the average annual growth rate in the three years was nearly 40%.
"A family with a monthly income of more than 20,000 yuan has the ability to rent a yacht, and an annual income of more than 500,000 yuan or even more than 1 million yuan, the ability to buy a yacht." A yacht club operator told reporters. Yacht life has become the lifestyle pursued by the new elites in China. At present, the yacht clubs have been established in large port cities on the coastline from north to south. The number of private yachts in the Yangtze River Delta alone is about 500-600. According to some surveys, 2,600 people in Shenzhen have the ability to purchase yachts, and there are more than 10 private yachts in Guangzhou.
Under the release of demand, China's yacht economy development has started. According to the statistics of China Shipbuilding Industry Research Institute, there are currently more than 260 yacht manufacturing enterprises in China, and there are more than 30 enterprises with an output value of more than 10 million yuan.
Relevant experts in the industry believe that in the next few years, the Chinese yacht purchasing group, one yacht club or real estate business, waterfront enterprises, it is estimated that there will be about 50,000 Chinese enterprise purchases in the next 5 to 10 years; Buying, this basic group is about 500,000 people in China, and if 10% buy it, it is 50,000. It can be said that in the next five to ten years, the purchase amount of 100,000 yachts will be 50 billion to 100 billion yuan, based on an average of 500,000 yuan to 1 million yuan.
According to a survey conducted by the China Railway Transport Association Cruise Yacht Branch and the National Yacht Club Collaboration Alliance, the largest consumer group of yachts is a middle-income group, and low-end yachts such as fishing boats and sailboats with prices ranging from RMB 500,000 to RMB 1 million will be the most popular. . High-income earners and general institutions and companies can afford their prices and expenses, which is the main consumer group of yachts for a long time to come.
Wide coverage of the industrial chain, increase taxation and promote employment
The yacht industry is regarded as “a huge business opportunity floating on the golden waterwayâ€. This high-end tourism product is bound to become a new growth point for the tourism economy. At the same time, because the yacht industry is a labor-intensive, technology-intensive, knowledge-intensive, capital-intensive long-chain industry, it will also attract a large number of relevant talents to participate.
In addition, yacht tourism consumption can also drive the rapid development of a large number of related industries such as yacht marinas, yacht conventions, real estate industry, water entertainment, catering services, etc., and can provide a large number of jobs, and some coastal fishermen can also provide for the development of the yacht industry. The reserve labor force, these fishermen with rich experience in offshore operations can be transformed into maintenance and maintenance workers, drivers and consumer service personnel in the development of the yacht industry through training, which is conducive to the conversion of fishermen into production.
In addition to its own value, the yacht industry has a huge comprehensive economic effect, which can drive dozens of new materials, coatings, electronic instruments, meters, power and propulsion systems. The development of the industry can become a new economic growth point, bring more fiscal revenue, and further enhance local competitiveness. In addition, yacht manufacturing is also a labor-intensive industry, because it emphasizes manual production, pays attention to interior decoration and equipment assembly, and can also cultivate a considerable number of jobs.
Efforts to cultivate and develop the yacht manufacturing industry have great practical significance for enriching China's ability to build ships, improving the scientific and technological content of the shipbuilding industry, and promoting technological innovation in enterprises.
Yacht consumption will drive the rapid development of a large number of related industries such as marina, yacht research and development, yacht education and training, yacht transportation, yacht maintenance, fuel refueling, water recreation, catering services and tourism real estate. The yacht industry in a country or region is developing well. It can attract a large amount of capital, absorb a large amount of labor, optimize the structure of the shipbuilding industry, expand the export of ships, and also promote the prosperity of related tourism and commerce.
It is understood that in recent years, China's yacht manufacturing industry has experienced the fastest development period. The export volume has increased from 180 million US dollars in 2006 to 220 million US dollars in 2007. By 2008, it has reached 260 million US dollars. The financial crisis broke out in 2009. Impact on the global yacht market, but the number of Chinese yacht exports still exceeds 1.7 million, totaling 170 million US dollars. China's overall yacht production capacity has ranked among the top ten in the world, of which the super yacht's manufacturing capacity has ranked sixth in the world.
The policy is positive and positive, and actively support and promote development.
Mr. Zheng Yihang, the vice president and secretary general of the China Association of Transportation and Transport Cruises (CCYIA) and the Secretary General of the National Yacht Development Expert Steering Committee, believes that with the successive introduction of yacht economic development policies, China's yacht economy will develop rapidly.
On December 1, 2009, the State Council issued the "Opinions on Accelerating the Development of Tourism", and for the first time proposed to cultivate tourism into a strategic pillar industry of the national economy, and for the first time proposed to "support the development of cruises and yacht tourism in conditional regions." The tourism equipment manufacturing industry, such as cruise ships and yachts, will be included in the national encouraged industry catalogue."
On January 4, 2010, the State Council issued the "Several Opinions of the State Council on Promoting the Construction and Development of Hainan International Tourism Island", officially approving the development goals of Hainan's "International Tourism Island". The "Opinions" mentioned the active development of the cruise yacht industry, which also gave the local government a foothold in the development of the yacht industry.
Under the impetus of all parties in the yachting industry, the National Maritime Safety Administration has also issued the “Implementation Opinions on the Safety Management of Yachtsâ€, which promotes the healthy development of the yachting industry and the water tourism economy, and further proposes a number of yacht safety management implementations expected by the industry. opinion.
With the increasing emphasis on the yacht economy by various ministries, relevant policies will be introduced one after another. Attracted by the continuous support of national policies and the huge domestic consumption potential, many private enterprises also smelled the business opportunities that existed in them and chose to enter the yachting industry.
The domestic yacht industry is booming, but with the speed of development, some problems have emerged. The current yacht management system is too strict, the entry and exit procedures are too complicated, and the tax standards are too high, which have become the bottleneck of the industry development. China's yacht industry needs to develop healthily, and relevant support policies need to be improved as soon as possible.
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