Designers and marketing must-see: how to introduce smart home to customers?

Everyone has different ways of expression and their purposes are different. I have roughly summarized it into three types:
The first type, using a lot of the most cutting-edge, the most commonly used "new term", sounds like a cloud, feeling like non-understanding, there is no real case, only the unpredictable concept. Of course, perhaps the speaker’s knowledge is too high and it is far from the listener’s knowledge system. Or perhaps, his purpose is to make the listener confused and to think that he is very tall, and then has low self-esteem, and then begins to “worship”. .... In the general case, his purpose is very clear: ask for your time or money.
The second, from the beginning to the end, expresses each viewpoint in the most accessible language, and can even judge the knowledge structure and adjust the language expression according to the listener's response. Even if it is necessary to use “professional terms” or “new terms”, he also Will choose the most appropriate analogy, followed by his analogy, can be completely passable. His purpose is to let the listener fully understand the ideas he expressed. This is the so-called "in simple language."
The third kind, he will only use his own knowledge structure, language system, expression, thinking logic to describe each case, facts, concepts, especially in a relatively professional field, will frequently use their own professional terminology. Of course, his goals are also understood by people. However, due to the different comprehension abilities may be understandable, perhaps a little knowledge may be even more muddled.
Most people will usually be the third when they speak—talk to themselves; but when they are obedient, they will love the second—easy to understand; on the surface, it seems that no one wants to be the first— Unclear, but more or less, unknowingly do it, and the feeling of being "worshiped" is usually very good.
Back to the smart home, the industry is still in its infancy, and the public is still ignorant, so the best way to communicate must be "in a simple way." As a designer should:
First of all, do not want to be a "brick home", the customer must not be mentally retarded, and he does not need experts, is the "helper" to solve the problem.
Then, restraint use professional terms, do not understand equal to white. Excessive use of professional terms, listeners need reaction time, will miss the following statement, perhaps that is the most important content.
Then, give more examples. Discover and use practical scenarios and applications in your life, as well as tools that are often used.
Finally, using tools such as pictures, videos, samples, exhibition boxes, and exhibition halls is more efficient than any expression.
In short, the ability to let customers like to communicate with you, understand and like your customized program for him, and then continue to ask questions in order to gradually win the trust of customers.
Take a look at the following questions, how do you do it:
1. When it comes to lights, do you often use "light sources" or "bulbs"?
2. When the customer asks what is the role of Central Control, how would you respond? Will you give an example?
3, the temperature control of the smart home system compared to the ordinary air conditioning panel, in addition to more kinds of operating methods, the functional advantages of how do you express?
4. If the device is installed on the wall or on the top surface, if the value of the sample is very high and you see the sample with the customer, it is inevitable to give extra points for communication.
5. How does your project describe a scene of life and use pictures as a sensory tool?
When not being understood, do not question the listener's IQ, and introspect one's own expression.
Many people refuse to read the manual and mistakenly believe it is a problem with their ability to understand. In fact, that is because most of the authors of the manual did not want you to read!

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