Domestic LED display market specifications are not unified
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The four-year World Cup has finally come to an end with the fireworks set off over the Maracana Stadium in Brazil. From June 12th to July 13th, 32 teams from all over the world gathered in Brazil to compete for the highest honor in the World Cup, and fans all over the world have been chasing their footsteps and entering the Brazilian football carnival time. Although the Chinese football team is not seen, the Chinese element LED display shines on the Brazilian football stadium with a super-luxury lineup, allowing the global focus to once again focus on Chinese manufacturing. In fact, as early as a few years ago, China's LED display has gone abroad, appearing in the top events of the world. Nowadays, more and more domestic LED displays have entered the eyes of the people of the world, highlighting the beauty of the top technology made in China. What advantages do they have repeatedly won the favor of the World Cup Organizing Committee? Then we will come to the Chinese LED display manufacturing companies in these World Cups together to explore their unique charm. Now, let's take a closer look at the LED display team of this World Cup in Brazil: The ring football lawn advertising display: Shenzhen Alto Electronics Shenzhen Alto Electronics provided a total of 12 courses around the LED display for the Brazil World Cup. System and four fans park HD LED large screen display system. The stadium peripheral screen used in this World Cup uses SMDLED with a point spacing of 10mm, which has an absolute advantage in color reproduction and saturation uniformity. At the same time, the ultra-high refresh rate satisfies the shooting requirements of the live broadcast high-speed camera, everything is Wonderful synchronization on the spot. The three-week advertising display project signed by Alto and Germany's LANGAG has a contract value of US$7 million; the contract with the Dutch company FaberAudiovisuals B.V. has a contract value of US$2.53 million, totaling US$9.53 million. The proportion of revenue in 2013 (2.8 billion yuan) is about 21. Outdoor full-color LED display: Shenzhen Qipu Optoelectronics Shenzhen Qipu Optoelectronics built four outdoor full-color LED displays installed in the Brazilian National Stadium in Brasilia . The Brazilian Capital Stadium project consists of two P10LED full color screens (each size is 7.04m*3.84m) and two P20LED full color screens (each size is 12.8m*7.04m), with a total area of ​​234.29 square meters. This order accounted for 1. The magic stage LED display: Hunan Xinyasheng Technology Hunan Xinyasheng Technology Development Co., Ltd. won the first LED display contract of the 2014 World Cup in Brazil through international bidding, with an area of ​​more than 1000. Square meters. Xinyasheng created a magical stage LED display for the 2014 World Cup in Brazil, which was unveiled at the Maracana Stadium in Rio de Janeiro in the World Cup finals in Brazil. The Magic Stage series is the world's thinnest and fastest-installed LED display independently developed by Xinyasheng. It can complete 100-box full-screen installation in one hour. LED Spherical Screen: Shenzhen Witm Optoelectronics at the Sao Paulo Arena in Brazil, at the opening ceremony of the World Cup in Brazil, a giant football with a diameter of 7m is located in the center of the arena, running through the opening ceremony for 25 minutes. This is the first time that Wittam Optoelectronics has customized the giant football display for the opening and closing ceremonies of the World Cup. It is integrated with Brazil's natural scenery, customs and the football spirit of hundreds of millions of fans. It has become the opening ceremony and the season. A big highlight. The live football is completed by Witham's highly customized point source Mahjong4 (Mahjong series 4 lights) series, the whole ball is covered with 90,000 led lights, the brightness is up to 7000nits. F20 outdoor fixed screen: Shenzhen Lianjian Optoelectronics At the Maracana Stadium in Brazil, an outdoor fixed screen with a F20 specification of F20 is used. The single screen area is 100m2, a total of four sets, with a total area of ​​400m2, installed in the Maracana Stadium. . A total of 8 cameras were matched at the scene. The staff cut some close-up shots onto the screen, such as shooting, penalty and other details, fully mobilizing the atmosphere and letting every fan in the venue enjoy the football feast. The presence of these colorful and fascinating LED displays is undoubtedly a beautiful scenery on the World Cup, and echoes the slogan of the World Cup with the same beat, to jointly play the minutes and seconds of each exciting event. The influence of the brand is far greater than the economic gains of the World Cup in Brazil. Sports lottery, beer and LED display screens have become the biggest profiters. In particular, these Chinese LED display companies that have entered the World Cup have gained considerable profits, whether they are directly obtained from the economic benefits of LED displays used in the World Cup venues, or indirect benefits obtained through the World Cup, such as the World Cup Sales of other LED displays under the soaring or intangible gains. For the enterprise, the World Cup is a great event for the people of the world. The LED display screen that appears on the stadium is both a product and a large-scale advertisement. The corporate brand has received a publicity frequency of hundreds of millions of people here, and the brand awareness has been greatly improved; LED display The application of the screen in the World Cup proves the excellent quality of the products, which is conducive to enhancing the self-confidence and honor of the whole team. The company promotes the American market through the promotion of the World Cup business and gradually improves the global channel layout. For the industry, the LED display frequently appears in the World Cup to enhance the influence of the company in the international market, and also enhance the competitiveness of the entire Chinese LED display industry in the international market. What is the charm of temptation? In the past ten years, China's LED display products have ushered in a period of rapid development. China's LED display exports in the world are as high as 80 or more. Various data show that China's LED display products have entered the international perspective, while in the World Cup. These domestic LED displays confirm this. What kind of charm does the Chinese-made LED display stand out from among the many LED display brand companies in the world, and has won the hearts of many jury members? 1. Technological innovation China's LED display can be favored in overseas markets, thanks in large part to technological innovation. In recent years, some domestic LED companies have paid more attention to research and development, and the technological progress has been very fast. The technical level of domestic enterprises has been basically the same as that of foreign countries, and even reached the leading level in some fields. 2. Price advantage The quality of domestic LED display products continues to improve, to some extent reaching the international leading level, coupled with the continuous maturity of the domestic industrial chain, to meet the needs of different customers, and the advantages of domestic labor costs and basic material prices, China's LED display has a high cost performance, which can earn higher returns for foreign buyers. This is one of the important factors for national brands to seize the global market in recent years. 3. The service system is led by customers. The Chinese suppliers work closely together to form a complete supply and demand chain. Throughout the entire process, the relationship between suppliers and customers spreads from business to life, not only business partners, but also very friendly friends. relationship. Some companies specialize in overseas market technology and after-sales maintenance of the international support department, branch offices and overseas agencies, and also set up a network maintenance platform, which can quickly solve after-sales problems through system diagnosis and video transmission. 4, brand value These companies are committed to the development of foreign markets, and through years of accumulation in foreign markets, brand image and product image has a certain reputation. 5. Highly professional In the process of long-term contact with overseas customers, we constantly absorb the good advice and experience of overseas markets, strive to make our products and design concepts more in line with the needs of overseas markets, and win overseas markets with a high degree of professionalism and responsibility. Recognition. It is because of all the above charms that the Chinese LED display team was able to ride on the world stage. Product homogenization competition is fierce. What is the key to overseas marketing? 1. In China, product homogenization is a drawback in every industry, and LED displays are no exception. In recent years, the core components of LED display and key component technologies have been continuously improved, and the form of LED display application products has also been updated, which has also brought overall improvement to the technical level of China's LED display industry. The domestic main products and key technologies can be roughly consistent with the international advanced level of the same industry, but there are obvious gaps in terms of product standardization, system design, reliability, manufacturing process, testing and testing methods. Domestic enterprises need to increase investment in technology research and development, carry out technological innovation, and work hard on product differentiation to break through the homogenization barrier and narrow the gap with foreign companies. Alto Electronics attaches great importance to this point. Through continuous technological innovation, it has developed a number of new products with core competitiveness and forward-looking products, which make the company's technology and products in the leading position in the industry, with high-end independent brand image and high Quality products serve high-end customers around the world. 2. Combine the company's own product positioning and technical conditions, refine the market and carry out diversified development. In the modern industry, the product segmentation is more perfect, and the direction is more choice. In the market development, how to choose the market positioning that matches the corporate image and the product quality of the enterprise, and formulate the marketing plan that conforms to the enterprise characteristics is the key. The new Yasheng Magic Stage LED display is positioned in the middle and high-end products of the cultural and sports industry. The reason why the World Cup chose the magic stage LED display is precisely because of its excellent internal and external 15 arc stitching technology and the charm of the fast-shaped stage construction ability. Wittom Optoelectronics focuses on the individualized LED display. The live football at the opening ceremony of the World Cup shows the world's most creative, highly flexible, highly customized and highly stable LEDs in the most intuitive form. Display the product. 3. The awareness of brand building in domestic enterprises is weak. Chinese LED companies have unlicensed products abroad. Although there are many domestic LED export products, there are only a few products that can be remembered by the people of the world. In order to have international competitiveness, improve brand awareness, and develop a more high-end international market, China's LED display companies must deepen their brand awareness, strengthen product quality management, and always pay attention to changes in the international market, so as to adjust their export strategies in a timely manner. Alto Yang Sihua believes that domestic LED display companies must have a brand in the international market. Only the brand will form the customer's stickiness, and the customer will trust the company. If there is no brand, the company's advantage is only A key technology or price, customers are not sticky, and cooperation is not stable. 4. From Chinese manufacturing to Chinese creation and Chinese intellectual creation. Intelligentization is the general trend of the LED industry. LED displays must also catch up with this tide, and tend to be more user-friendly design and control. The intelligent display of LED display is reflected in the cooperation between the display screen and the intelligent operation. It brings a simple experience to the industry by changing the inherent and complicated operation of the LED display. LED display companies prefer to run out? In the early days, the domestic LED display market specifications were not unified, and the quality of products of various enterprises was uneven. The phenomenon of fraud in the mountains was serious. Foreign customers had congenital discrimination on the LED displays produced in China. In order to squeeze into the international market, the Chinese team has also made a lot of efforts. Although this is the case, it is understood that most of the Chinese LED display companies that can enter the world are mostly export-oriented enterprises. What are the differences between foreign and domestic markets that make companies invest more abroad? Hunan Xinyasheng Technology Co., Ltd., the person in charge of the company's propaganda, said that in the LED display marketing, Xinyasheng's domestic and foreign market sales ratio is four to six. At present, the number of domestic counterparts is large, and the products are similar, resulting in a collision in price positioning. From the perspective of the international market, the global market is larger, the opportunities are relatively more, and the quality requirements of customers in the international market will be more stringent, and the details of contract processing and follow-up services will be more specific. Generally speaking, foreign markets pay more attention to quality and service, and the domestic market pays more attention to price and brand. Liu Zhengrong, regional manager of Shenzhen Qipu Optoelectronics Co., Ltd., revealed to reporters that Qipuguang's domestic and foreign sales markets each account for half, while LED display focuses on foreign markets. Compared with the domestic market, the domestic market is saturated, the competition is fierce, resulting in low profits, the high level of credit of foreign customers, and the phenomenon of defaulting on loans and running roads are rare. Wang Sheng, deputy general manager of Shenzhen Witm Optoelectronics Technology Co., Ltd., introduced the focus of sales mainly in overseas markets. Foreign markets are simpler to buy and sell than the Chinese market. Foreign buyers advocate a simple and direct way of thinking. Basically, customers will make decisions as long as the products meet the buyer's needs, have reasonable payment methods, and standard certifications. And high credibility and loyalty, usually selected