LED lighting companies hidden channels to fight

In recent years, with the rapid growth of LED enterprises, more and more products are being sold, and relatively fixed dealer channels are increasingly unable to meet the needs of enterprises, coupled with traditional lighting giants for traditional channels such as circulation and engineering. The monopoly has squeezed the sales channels of many emerging LED companies. Therefore, many LED companies are focusing on hidden channels, and the most critical battlefield for LED hidden channels is the designer channel. All along, Chinese LED lighting companies pay more attention to the light source itself, ignoring the combination of light and art, light and life and the environment. In fact, the current lighting design is not only the lighting function, but also the enjoyment of life and the enjoyment of lighting. For LED lighting companies, it is necessary to recommend more advanced products in the industry to designers, and then through the designer, let the owners accept LED products; in addition, LED lighting companies can also according to the designer's demand for the market. The understanding and mastery of the product, on-demand production. Therefore, designers are very important to the lighting industry. Entering the designer channel and improving the profit margin at the current stage, with the continuous improvement of LED lighting technology, the products are constantly updated, and the market acceptance of LED lighting products is not comparable to traditional lamps. Therefore, many LED lighting products need to pass the designer. This person who directly contacts with Party A and directly uses the product is applied to the market. Many recommended products need to rely on the majority of lighting designers to promote. According to relevant statistics, at present, sales of almost 60 or more lighting products, especially engineering lamps, are in the hands of designers in hidden channels. Therefore, many large enterprises, especially those that have transformed LED lighting from traditional lighting, have already begun to develop designer channels, and even set up lighting design departments or teams dedicated to designers within the company. Designers are the discoverers of demand, and they are the disseminators of products. Through the hands of designers, lighting products are widely used. Therefore, for the lighting industry, the contribution of designers to the industry is enormous. From the upstream of the designer application software to the enterprise product advertising, to the downstream end-user engineering project to attract designers' attention with products, each enterprise can be described as well-distributed, digging channels, and pervasive. After the small and medium-sized enterprises know their own senses, they are able to take a share in hidden channels with their advantages of small and specialized, rapid transformation and innovation. While lighting companies are in contact with designers, they will also carry out a series of activities for companies such as real estate, directly facing end customers. This is more conducive to the depth of the brand, to tap the new profit points of the enterprise. The key to competing for hidden channels of LEDs is whether the products provided by enterprises can meet the requirements of designers. With the development of lighting technology, the focus of designers is also changing. The requirements of designers for lighting technology are not only in the products themselves. Instead, I hope to turn my unique artistic vision into reality through technology. In addition, if companies want to follow the designer channel, they will have to make differentiated, personalized and creative products. The company provides different solutions according to the designer's design concept, and combines the product viewpoint with the design viewpoint, which will occupy a favorable position in the future for the LED hidden channel. At the same time, the cooperation between the enterprise and the designer will greatly shorten the cycle of product effect realization. And to reduce the realization of product differentiation, virtually increase the profit margin of the enterprise. The designer channel is a bridge to achieve a three-way win-win situation from traditional lighting to the LED era, and the majority of lighting companies attach importance to hidden channels. Especially for companies that make comprehensive products, the designer channel is very helpful, because the owners definitely need to understand your brand through the designer, so the designer plays a role as a bridge to establish communication between the owner and the manufacturer. bridge. Through space integration, designers use LED lighting products organically in a variety of practical spaces, so that guests can experience the charm and value of lighting art without knowing it. It is more credible and more effective than advertising products. Coupled with the designer's closer proximity to the market, and the ability to select products based on the needs and needs of end customers, this will not only enable companies to be quick and accurate in updating and improving products, but also provide the latest market demand analysis for enterprises. Enterprises can do product deployment and planning more accurately. Therefore, the designer channel is a bridge connecting products and markets. Doing a hidden channel allows manufacturers, designers and end customers to win together. Designers are a very important part of the lighting industry chain, with a multi-line lead role, therefore, lighting designers are a barrier to entry into the lighting industry. LED companies, through the control of the designer channel, use the designer's unique right to speak on their design solutions, thus affecting the purchase of materials, which in turn affects the market state of the entire lighting industry. For LED companies, the integration of hidden channels and engineering channels can help customers solve all lighting needs in one stop. The hidden channel itself is like a huge network of relationships, with many interests and nodes, and the relationship is difficult to sort out. In the development process, enterprises should not be too utilitarian or too aggressive, and should be steadily and steadily regarded as a long-term systematic project. The development of hidden channels can not bring immediate benefits. Unlike the construction of channels such as retail and large customers, the benefits will be quickly seen, and the profits will be more difficult to count. Therefore, not all businesses are suitable. Enterprises must first have a brand as a support, without brand influence, and the company's strength is not enough, it is difficult to highlight in the hidden channels, it will not receive attention. Secondly, the company's product positioning should be accurate, only commercial lighting, engineering lighting and lanterns products are suitable for hidden channels. Third, the need for a well-developed factory to sell the network, relying only on salesmen to develop market power, after all, is limited. In the future marketing, hidden channels and engineering channels will be the battleground for LED giants. In these two specialized channels, more emphasis is placed on product differentiation and personalization. Companies with continuous innovation capabilities, especially in products, will shine in the new channel.

Glass Bathroom Accessory Sets

Glass Bathroom Accessory Sets,White Bathing Set Glass Bottle,Grass Green Bathing Set Glass Bottle,Emerald Green Bath Set Glass Bottle

MingHui Houseware Company Limited , https://www.minghuihousewareltd.com