Domestic printers need to strengthen the development of high-end products
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Affected by factors such as the price increase of raw materials, the sales of large-scale printing equipment in China, such as large offset presses, have experienced some difficulties. But why is the demand for imported equipment still relatively large? Because domestic products still do not reach their technical level, some high-grade offset presses still rely on imports. This shows that there are still great market potentials for high-end products in China. Specifically taking CTP (computer-to-plate) equipment as an example, after the emergence of digital products, domestic companies are in great need of CTP products, but most of the equipment is relied on imports to solve, domestic brands are relatively few, only the Founder of Beijing University, Hangzhou Corey, etc. Four or five companies are researching and developing CTP equipment.
Raising the grade of products not only helps to improve the product structure of our country's printing equipment and enhance the competitiveness of enterprises, but also helps to curb unfair competition. If everyone revolves around the product market with low productivity, push down each other in the low-end product market, and the market for high-end products is occupied by foreign countries, then the profits of our companies cannot be guaranteed, and the entire industry The level of technology cannot be improved either.
Therefore, how to increase the company's development capabilities, improve product quality, adjust the business strategy based on the fact that high-end products can not meet the market demand, and promote the healthy development of Indian enterprises and industries, this is a problem that our enterprises and the entire industry should seriously consider. . Seven of the projects that need to be tackled during the “Eleventh Five-Year Plan†planned by the Ministry of Science and Technology are about printing equipment, including offset printing presses and rotary machines. At the same time, companies can also cooperate with foreign countries, learn about their advanced technologies, promote their own technological innovation, and realize the upgrading of their products.
Enterprises must make efforts to speed up the development of high-end equipment, increase the proportion of high-end products in total products, and thus promote the overall level of the industry. In order to develop high-end products, technical support, large amount of capital investment, and high-tech talents are needed, and the most critical issue is funding. Then the state should give more support to the industry to promote these companies to develop high-end technology and equipment, so that domestic enterprises can make a difference in the high-end product market, thus driving the entire printing industry to improve the level of technology and efficiency.
The writer is the vice chairman and secretary general of China Printing and Equipment Equipment Industry Association