New Model Leads New Development of China's Printing Industry to Accelerate Development

In the first decade of the 21st century, China’s speed and the size of China have once again created a Chinese miracle. As a printing industry closely related to the lives of the general public, we have also achieved exciting results in this era. Standing at the starting point of the next 10 years, the printing industry in China is also moving toward innovation. More challenges and opportunities coexist.

We expect that in the next 10 years, the printing industry will be fully upgraded in areas such as education and talents, science and technology, innovation, model, and environmental protection, and will truly move from “big” to “strong”. In the future, our China Institute of Printing Science and Technology will also continue to devote to industrial research, scientific research and development, dissemination of leading knowledge information, and contribute to supporting the development of the industry.

Of course, as a printer, I expect that China's printing industry will flourish and we will improve our internal strengths in forward-looking insights, research and development, manufacturing, service applications, industrial models, and management operations, challenge the world's benchmarks, and lead the transformation of the industry.

As far as the printing industry is concerned, in the past year, many things have taken place in our industry. The industry is talking about digital printing, inkjet printing, digital printing, green printing, functional printing, cloud printing, and the Internet of Things. The industry opportunities in the industry, the impact of the Internet and e-readers on the industry... So, what exactly is the whole industry now? What should be the next way? For the next 10 years, where are the opportunities for innovation and growth in the printing industry?

We are standing at a crossroads. This is not just because we are just at the transition point of the two 10 years, but at a deeper level because the external environment and industrial form of the printing industry are changing.

Let's talk about digitization first. As one of the prerequisites for today’s most important information technology, digitization cannot be avoided. In the era of profound external changes, the traditional printing industry will also be transformed, and the innovative forces bred by digital will continue to emerge. To this end, in the second decade of the opening year, technologies with the word “digital” as their key word will continue to drive industry change in the industry: On the one hand, printing digital technology represented by CTP technology, color management, etc. will be Increase the quality of the industry in a wider range and in a more pervasive manner; on the other hand, digital printing equipment will be accepted by more and more people, and digital printing equipment will realize “anytime, any number, any place”. Printing service capabilities. At the same time, with the wide application of these devices, the upstream and downstream structures and relationships of the entire industry will also face reshuffling and restructuring. Of course, this process does not happen overnight.

Talk about "green" again. Printing on paper as the main carrier is often condemned by public opinion. It is believed that the use of paper for information transmission is not "green" and is outdated. However, on the one hand, the recycling system of paper is sound and the recycling rate is high. On the other hand, the mainstream paper production method has realized forest-pulp-paper integration. For example, Finland, one of the most important paper export countries in the world, is known as the “Country of Ten Thousand Lakes,” and its lush, fast-growing forests cover 90% of its land. Its paper and cardboard exports account for 15% of Europe’s total, ranking second in the world. Second only to Germany; its pulp production ranks first in Europe. Finland's developed forestry does not damage the environment, but instead creates an excellent ecology and sustainable green economy. Therefore, we should objectively evaluate the greenness of the printing industry, do a good job in guiding publicity, and clean up the original source, and we must not unreasonably become a "pollution" industry attacked by public opinion. Of course, the industry should also actively respond to the requirements of the times of “protecting the environment and green industry”, actively take on social responsibilities, participate in industrial upgrading, and step into a new era of high technology, energy conservation, and environmental protection. With the increasing demand for environmental protection from the society, in the opening year of the second decade, the direction of “green” as the key word will further influence the industry in the future development.

Finally talk about the industrial model. When the printing industry's wages can go up, it is actually an important proposition for the development of the industry. With reasonable profit margins in the industry, companies have more development inputs and equipment upgrade capabilities, and the entire industry can enter a healthy development. However, the issue of wages is not an isolated issue. Behind it is the upgrading of our industry. How to move from "processing" to "service" is driven by a series of new industries created by a group of outstanding companies, which requires the joint efforts and exploration of our industry colleagues. In the new year, I believe there will be more and more intelligent industry colleagues to surprise and inspire us.