Reorganization will not make the Hafei brand disappear

Hafei public opinion won the JDPower microbus market new car quality award.

Compared with the reorganization of the entire automotive industry in November last year, the restructured new Changan appears to be low-key. Hafei, Changhe and other brands have also been silent in the face of media rumors of “death”. On January 28, After Hafei public opinion received the new car quality award from JDPower in the micro customer market, the vice president of Hafei Automobile Zhang Yanping said in an interview that the reorganization will not make the Hafei brand disappear. It is the company’s own decision whether it can have sales or not. There is something in the market segmentation. Hafei 's sales target this year is more than 300,000 vehicles, and it must catch up with the growth rate of the market segments.

After the reorganization, Changan Automobile is re-planning its brands, including production bases and product layouts. Therefore, resources and channel adjustments will all exist. Zhang Yanping said that Hafei can use the same group of brother brand channels in areas where its brand influence is weak, and Changan sells mini vehicles with Hafei Networks. This can happen. However, Zhang Yanping denied the media's report that the new Changan Automobile Group will abandon the Hafei brand. She said that at present Hafei 's brand and channel are still independent, if the brand disappears, we should see the brand's sales situation. "If we sell 80,000 mini-cars a year, we should not blame the group for cutting off your brand." However, Hafei has a good momentum of development and has 2 million users. It also has a good product reputation in the second and third tier markets.

Hafei 's product planning this year is the launch of six new cars. In the field of cars, the 2010 Lu Bao [review image forum] will change its appearance and interiors, and will appear at the Beijing auto show.