Sword refers to the world, Gio fights against new targets
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Recently, Gio Motors has received much attention from the media. It is not just the cooperation with GAC that has attracted attention. The same attention has been paid to the five-year plan and the 10-year target announced by Gao, and Gio as a private automotive company for five years. path to maturity. In the early part of the GIO Group's mid-year summary meeting, GIO announced the Group’s important personnel adjustments and new organizational structure. Among them, the largest adjustment was the product R&D module. On the basis of the original, the Automotive Research Institute was established, and According to the “hospitals, institutes, and chambers†three-tiered model, an organizational structure was established to set up basic research institutes, trial production laboratories, automotive design institutes, process planning institutes, power research and matching facilities, development cost institutes, and comprehensive management institutes. Each professional research office is set up to conduct professional module research in various fields of automotive design. Product R&D is a foothold for a company. Gio has planned and innovated in this area. Gio has been paving the way for five years of growth. Will the future goals be far behind?
Five years to cast swords and seek a big car pattern
In another way, the accurate positioning, Qi Xuezhong and his team formally entered the automobile field on September 27, 2003, named Gio, and the products were cut into pickup trucks and SUVs, with the intention of making them bigger and stronger.
On March 18, 2004, the first Gio car was rolled off the line and was launched on July 3 of that year in Nanning, Guangxi. By then, there was one more brand in the world car, Gio.
Gio is a rising star in the automotive industry. He started late and has a small scale. How can he survive in such a highly competitive automobile industry? In the words of Chairman Qi Xuezhong, he says, “take the path of differentiated development.†He used “close, honest, new, The word "diligence" interprets Gio's growth path over the past five years, and its implications are not difficult to understand.
Private enterprises have always been short of flexible mechanisms and hard-working, dedicated teams. Gio's products are close to the market, which is Gio's source of life for the market. Gio entered the market and insisted on walking on both domestic and foreign routes. Gio started late, so Gio must strive for all possible time and conditions to go all out. Just like when running against Liu Xiang, how can he run faster than him, only to stand closer than he was to the goal? This is possible, because it is not the strength of the same starting line that decides that Goo must go ahead of others before he can have a chance to reach the goal faster. In Geopaka, SUV frequently exported overseas, to create a number of export of China's own brand cars, Goo Automobile, which was positioned as a partner for entrepreneurship and wealth in the country, has also blossomed. In 2005, the single model was the first in seven consecutive sales in China and entered the market at one stroke. China's top three economic SUVs. The vast rural market has always been Gio's position. Gio Motors is also the first domestic company to locate products in the rural market. Some people think that Gio Motors produces low-end products and can only face the rural market. Actually, it is not a case. Buying cars is a major event for farmers' friends. Luxury goods, so peasant friends are more concerned about the purchase of this car, on the contrary, Gio Motors is to through their own efforts, for the farmers to build a boutique car rich in entrepreneurship, and because of this, Gio has been very much affected by farmers Friends love and industry support. At the same time, Gio has successively won the honors and title of National Automobile Export Base Enterprise, China Famous Trademark, and Zhejiang Famous Brand Product.
With the continuous expansion of market share, Gio Taizhou Luqiao production base at the beginning of construction has obviously failed to meet the production needs. On March 18, 2009, the first SUV Shuai Leop of Shandong Gooy Dongying Manufacturing Base officially went offline, May 25th. On the same day, the Gonow Hangzhou Xiaoshan Manufacturing Base was formally completed. The construction of the first-phase project covers an area of ​​725 acres, with a production capacity of 150,000 units in the first phase, 100,000 units in the second phase, and a total production capacity of 250,000 vehicles. This is the only large-scale private mini vehicle production in China. The base, which marks Gio’s massive advance into the mini vehicle sector.
All indications indicate that the Gonow car is not just a pickup market but a big car dream. At present, Goo Automobile's newly-built manufacturing bases in Xiaoshan, Hangzhou and Dongying, Shandong Province, and the headquarters' Luqiao manufacturing base have completed the layout of mini-vehicles, SUVs, and pickup trucks. The big auto dream of this unpopular private auto company began to show its dew. At the moment, Gio automobile manufacturing base has moved from Taizhou Luqiao to the country, completing the layout of North and South production bases, with a total capacity design of 600,000.
Network layout, brand image upgrade
In the past five years, Gio Motors has played a role in the development of the Chinese automotive industry. The dream of Gio Motors’ chief executive, Yu Xuezhong, is to move from China to the world, to be a giant in the automotive world, and to be a big car layout from the perspective of layout.
According to Gonow’s second five-year plan, Gonow will once again take off with Xiaoshan Base and Dongying Base. Yan Xuezhong revealed to reporters that he would strive to sell 20% of domestic Goo products within five years and strive to enter the top three in the industry.
So, how can Gonow achieve such a dream with such a large capacity?
When interviewed by reporters, Qiu Xuezhong, chairman of Gio, said: Gio not only has to rely on brand support, but also depends on our network, including our channels. With the development of the company, the original marketing and service outlets can no longer meet the current needs. Gio Motors proposed the “Double Thousand Project†at the beginning of this year, which means that after five years of hard work, the country, especially the second and third lines And the rural market, we must establish 1,000 marketing outlets and more than 1,000 service outlets to enrich our sales and support our Gio brand. At the same time, the image of the store is still a top priority. The image of the storefront is like the clothes of a person. The first impression of being unappealing is very important. Gio Motors will create a unified storefront image and make consumers more trust in Gio cars. At present, Gio Motors has more than 300 marketing and service networks throughout the country, and the unified image of storefront image has completed nearly 80 percent. At the beginning of this year, the country introduced a good policy for autos going to the countryside. Gio is the only domestic manufacturer of pickups and micro-vehicles that meets the policy subsidies. In order to promote the automobile to the countryside and benefit the people, Gio Motors also launched a number of measures. At the U.S.-based U.S. Appliances Co., Ltd., the Gio Motors will launch a Gio Motors to sell 1,200 yuan of GOME home appliances to the countryside. The construction of the store is closer to the rural market. The location of the store is also given priority to the second- and third-tier rural markets. All of these are integration of sales services, making it easy for consumers to purchase Gio cars and to obtain more satisfactory services. While vigorously building a domestic network, Gio Motors has established a marketing network in more than 80 overseas countries and regions. In the first half of this year, Geopaka exported nearly 10,000 vehicles, making it the second largest company after the Great Wall. There are also plans to build CKD factories in Southeast Asian countries.
Sword refers to the world, ten years to achieve the world's pickup dream
Goo has gone through five years. The first five years have been the foundation of the five years. The scale of production capacity has been formed in the layout of production capacity. Today, GIO's overseas construction work is also actively preparing. In the next five years, Gio will have five years of “transformation, upgrading, and rapid development.†In this regard, Gio’s chairman Mou Xuezhong said in an interview with reporters that the next five In 2009, Gio will continue to do a solid job in basic work: 1. In terms of branding, service, and branding, it is necessary to focus on image building, but also to enhance the training and skills of related personnel; on the service side, improve the call center. Function, to provide users with professional value services, the establishment of large parts transfer library in the country, reducing the delivery radius of accessories. Established 1,000 service outlets across the country to reduce the user service radius; established 500 sales outlets overseas and expanded overseas market share. 2. Strengthen the management of suppliers and focus on establishing a strategic cooperation system for suppliers. 3. Through the Group's management and control, the Group's daily operation and management of subordinate enterprises will be strengthened. 4. To carry out new product R&D planning work, based on consumer demand, to create customer demand and cost-effective products. 5. Actively introduce talents suitable for the development of enterprises and give full play to their advantages in human resources. 6, to create a first-class financing platform for the subsequent development of Gio guarantee.
In the midst of snow, calm: The pickup is still the main line of Gio's development, and the dream of winning the world pickup in ten years will not change. He believes that with ten years of time, through the efforts of the GIO team, he will be able to achieve the grand goal of "China's pickup truck leader and world pickup truck manufacturing base".
Goo's goal is beyond doubt, and we also look forward to Gio's performance in the next decade.