The essence and result of the tire ** case
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In response to the special security case, in 2009 the Chinese Ministry of Commerce and industry associations and enterprises had a clear-cut attitude, responded quickly, did a lot of proof work, and had repeated consultations with the United States from multiple levels and at various levels, hiring lawyers and organizing lobby groups to carry out A large number of persuasive and persuasive work demonstrated the sincerity and certain flexibility to properly solve the problem, until an open letter was written to President Obama. However, the U.S. is forced by many domestic pressures to insist on an unreasonable package outside the tire products. It not only involves other industries and products, but also requires China to adjust its fiscal and taxation policies. This is something the Chinese side is unacceptable. Regarding the United States’ determination to adopt unilateral special safeguard measures despite China’s opposition, the Chinese Ministry of Commerce has appealed to the WTO.
Facts have proved that the special case for tire protection is a trade protection measure implemented under the guise of protecting relevant domestic industries in the United States. It is a typical case of international trade disputes that harm others and is unfavorable to others. It actually harms the interests of the Chinese tire industry and American consumers.
1. After the United States implemented the special safeguard measures, China's export of American passenger tires fell by 23.6% in 2010 compared to 2009, and dropped by 6% in the first half of 2011. The United States imported tires from third countries in 2010 increased by 20.2% over 2009, and increased by 9% in the first half of 2011. These data are sufficient to show that the previous Chinese tire shipments to the United States did not threaten US-related companies, but the special security case has greatly damaged the interests of Chinese tire companies.
2. The special security case increased the spending of American consumers. According to data from some domestic agencies in the United States, the price of American tires has risen by 10%-20% immediately after the special security case. Many consumers are delaying the replacement of used tires due to the high selling price of tires, causing traffic safety hazards.
3. The special protection case under the protection of the employment slogan did not solve the employment problem in the United States. Ironically, the employment rate of the US tire industry did not rise. However, the current unemployment population in the United States reached 14 million, and the unemployment rate was as high as 9.1%.
The above facts indicate that the special security case for tires is harmful to both China and the United States and hopes that the U.S. government will terminate the special safeguard measures as soon as possible.
Second, the rise of international trade protectionism In recent years, some countries led by the United States have proposed anti-dumping, anti-subsidy investigations and punitive trade protection measures against China’s tire exports, which has affected Chinese tire exports to varying degrees. Details of the case can be found in the "Tire Anti-dumping, Countervailing and Special Protection Cases Case".
It can be seen from the above cases that China’s tires suffered more trade frictions in international trade and increased the pressure and test on the export of products from enterprises.
Third, adapting to changes in the international market and accelerating structural adjustment Objectively speaking, there are still unreasonable problems in China's tire structure. Most of the middle and low-end export tires are sold mainly in the replacement market, with low added value and relative concentration of export destinations, which makes it easy to fall “dumpingâ€. In this regard, the industry and enterprises should earnestly implement the tire industry policy issued by the Ministry of Industry and Information, taking into account the policy objectives of the tire industry development, product technology policies, market access conditions, investment management, structural adjustment, import and export management, sales and service, etc. Scientific development. At present, the industry and enterprises must work hard to do structural adjustment.
Firstly, based on independent innovation, adjusting the technical structure, insisting on independent innovation and fostering independent brands, the radial car tires must develop to the 55, 45, and 40 series, and the radial tires should be developed to the 65 and 60 series.
The second is to open up new markets and adjust the market structure. It is necessary to consolidate the old market and develop new markets. There should be a reasonable ratio between domestic and foreign markets.
The third is energy-saving and emission-reduction, which encourages the development of energy-saving, safe and environment-friendly high-performance green radial tires. Develop tubeless and truck-free trucks with wide bases and all-steel radial tires, develop low-profile passenger radial tires and light-catcher radial tires, and develop giant radial radial tires, large civil aviation radial tires, and agricultural radial tires. Restricted the development of common type passenger radial tires with more than 65 series and the development of radial tires with inner tires, and gradually eliminated biased tires.
The fourth is to promote groupization and adjust the structure of the industrial organization to form two or three companies with annual sales of over US$4 billion to enter the world's top ten tires and increase competitiveness in the international market; and support tire enterprises to integrate products through mergers and reorganizations. Resources, joint development and manufacturing of new products, increase industrial concentration; encourage advantageous enterprises to go global, implement overseas mergers and acquisitions, set up factories and grow rubber, participate in international industrial division of labor and international operations, and gradually realize the transition from product exports to brand exports.
In the construction of self-owned brands, many companies basically have their own engineering and technology research and development system. All-steel radial tires have nurtured their own brands. Although the launch of semi-steel radial tires started late, the development momentum is still good. There is still a certain gap between domestic brands and selling prices in the export market compared with world famous brands. Therefore, tire companies must do a good job combining production, education, research and development, and new product research and development; to independent innovation, corporate brand, product brand, entrepreneur brand three products to form a good image of the enterprise; China Rubber Industry Association recommended brand , Extend the influence of tire brands and gain credibility in domestic and foreign markets.
4. Effectively respond to ensure the safety of export products 1. Strengthen communication and reduce trade frictions First, it is recommended that relevant state departments increase bilateral economic and trade interactions, strengthen communication and cooperation, properly handle international trade friction through equal dialogue and consultation, and create a favorable foreign trade environment.
Second, it is recommended that relevant departments of the country urge relevant countries to cancel discriminatory policies on trade with China, and pay close attention to the fact that some countries adopt trade protectionism measures against China's trade imbalances, give play to the role of government coordination, advance prevention, and respond effectively.
The third is to establish an early warning mechanism for trade frictions. The China Rubber Industry Association has established a public relations department that is specifically responsible for responding to complaints, and guides enterprises in adopting appropriate propaganda and lobbying methods to obtain good results in responding to suits.
2. Strengthen self-discipline and standardize the export of China as the world's largest producer and exporter of tires. In recent years, although the price of export tires has increased, it is still far from enough. From January to June this year, the export value of China's export tires increased more than the increase in export delivery volume, but there are still some companies and traders exporting at cheaper prices. The result is the low price of tires that they have been hard at work. Exports, money earned by others, in turn, was also accused of dumping, it is not worth the candle. Therefore, in accordance with the laws of the market, we must ensure a reasonable export price for "higher prices." For more than two years, although special safeguard measures in the United States have had a certain impact on China's tire industry, due to positive measures taken by the industry and enterprises, the degree of damage has not been as serious as originally estimated, and the market for exports to the United States needs to be gradually restored. At the same time, we should also realize that the special security case is the price for China's tire industry to become bigger and stronger. Handling international trade disputes in the future will become a daily task, and companies must learn to protect themselves.
1 We hope that the competent authorities of the government will, in response to problems such as low tire entry conditions and chaotic export markets, rectify and standardize the export trade order and take strong measures to reverse the situation of thousands of households exporting and low-price competition. It is proposed to cancel the foreign trade operation rights of some enterprises and traders with poor product quality, low export prices, and poor reputation.
2 Requesting the State to support the export business activities of advantageous enterprises, establishing an independent international marketing system and a win-win development strategy, and minimizing the losses caused by the “double reverse†and special security cases.
3 Enterprises should export high value-added green tires, and through price self-discipline, avoid and reduce the occurrence of special tire insurance and "double reverse" cases. At the same time, we must be good at using international rules rationally to avoid trade protection and other technical measures to ensure the safety of export products.
4 Enterprises must take measures to diversify their products and diversify their markets in the international market. They must not put their eggs in a blue bag. They must export products in accordance with the different needs of different countries and provide them with production, supply, and sales. Dealer and end-user trust.