Yuchai's strong involvement in the international internal combustion engine market
Hydro Jeting machine ZHEJIANG BOTUOLINI MECHANICAL CO.,LTD , https://www.botuopump.com
In 2005, Yuchai closely followed the trend of Chinese automotive products export. The annual supporting export and self-export engine products exceeded 5,000 units, and the total amount of overseas ownership exceeded 15,000 units. On the basis of stably maintaining traditional markets such as Southeast Asia and the Middle East, with the continuous growth of China’s commercial vehicle exports, Yuchai’s engine imports in Eastern Europe, North Africa, and South America began to gradually increase.
In recent years, the outstanding performance of Yuchai Engine has been recognized by foreign users. At the same time, the domestic auto show and the internal combustion engine exhibition have created a platform for communication and mutual trust for both parties. The domestic majority of vehicle manufacturers supported and trusted by Yuchai are also actively importing to foreign importers. Recommended high-quality Yuchai engine, Yuchai brand began to sing overseas.
Steadily promote export arrogance
From January to May 2006, Yuchai’s self-supporting and self-operated exports approached 3,000 units, especially in the Americas. On March 31 this year, Mr. Toledo, Minister of Transport of the Republic of Cuba, who visited Yuchai, signed an agreement on cooperation with Yuchai, indicating that Yuchai's products will be exported again. At present, the Yuchai brand diesel engine has reached more than 4,000 units in Cuba. In respect of automobile engine modification, Yuchai has maintained a good and stable cooperative relationship with Cuban Ministry of Transport, Sugar Industry Ministry, Ministry of Agriculture, Ministry of Health and other government departments. In addition, the business in other regions of Latin America has progressed smoothly, with new breakthroughs in the field of diesel engines for general machinery.
In 2000, Yuchai entered the ASEAN market and successively set up offices in Vietnam and Indonesia to radiate the surrounding countries and regions with these two base points, and actively sought for powerful distributors or agents to adopt a similar approach to China. The domestic sales and service model gradually expanded the share of Yuchai products in ASEAN.
In 2005, Yuchai set up service points in Malaysia, the Philippines and Thailand, dispatched skilled service personnel with engine maintenance skills, and copied the country's leading high-quality after-sales services abroad. Yuchai's products slowly enter all areas of ASEAN countries—automobiles, construction machinery, agricultural machinery, ships, power generation equipment...from cities to villages, from schools to factories and mines, from land to sea... Yuchai’s brand Gradually in the user's consciousness has been strengthened, the potential has begun to be released. In 2005, Yuchai exported 3,000 diesel engines of various kinds to ASEAN countries, and this year it is expected to have more than 5,000. All the fruits poured out with sweat have witnessed Yuchai's hard-working and down-to-earth spirit. Silent actions are more revealing than loud slogans. Yuchai’s wisdom and achievements.
Independent Innovation Creates Superior Platform Market Development Shows Marketing Advantage
Yuchai's history of development is a history of constant innovation and constant self-transcendence. The creation of maximum value for the country, shareholders, customers, employees, and society through independent innovation is the only way that Yuchai becomes a world-class company. Today, innovation has become the main theme of Yuchai's progress. Driven by the market demand, Yuchai has made great strides in refreshing its operating performance in recent years through service, business, technology and management innovation. With accurate market demand-oriented R&D and innovation, Yuchai has completed a number of pioneering initiatives. It not only revitalized the entire company's own value chain, but also promoted the rapid, sustained, healthy, and vigorous development of China's internal combustion engine industry.
In February of this year, Yu Ping, the chairman of Yuchai, presented a new strategy for Yuchai’s “Green Development, Harmony and Win-win†strategy at Yuchai’s 2006 strategic release and marketing service conference. This strategy is based on environmental optimization and harmonization, and innovative thinking on sustainable development goals, and sets a new green concept. Yuchai’s new leadership team boldly implemented the technology-leading product development strategy, vigorously promoted the implementation of innovative projects such as concept, system, management, talent mechanism, and measures, improved the system, stimulated potential, and promoted development. “Leading in technological innovation has always been the source of Yuchai’s driving force. I think this is Yuchai’s competitive advantage and the key to supporting Yuchai’s victory in 2005.†In 2005, Yuchai made remarkable achievements in independent innovation. Speaking of independent innovation, Muping felt a lot.
Independent innovation has provided endless impetus for the development of Yuchai. At the same time, it has laid a solid foundation for Yuchai to consolidate, expand the domestic market, and actively explore foreign markets.
With excellent performance, affordable prices and advanced technology, Yuchai machinery has won the favor of customers. The timely and thoughtful after-sales service system makes Yuchai machines even more powerful. 36 call seats, 31 provincial offices abroad and more than 1200 after-sales service outlets have given users ubiquitous service support. The automakers are more comfortable with Yuchai's services and are willing to sell and promote Yuchai machines, and users trust Yuchai machines. With the trust of users and high-quality services, Yuchai gradually has a strong expansion of capital. As early as 1996, Yuchai began to look to the international market and actively explored the road to export. From its initial Southeast Asia region, it developed into countries such as Cuba, the Middle East, and Central Asia, and conquered Japan, known for its rigorous and harsh conditions. Customer — Yamaha Marine Co., Ltd.
Thus entered the high-end diesel engine product market in developed countries. Yuchao meticulously weaves its overseas marketing network and carefully builds YC's overseas brand image. At present, Yuchai has established offices in Cuba, Vietnam, Indonesia, Ukraine, Egypt, and Thailand, and has distributors in the United States, Japan, Malaysia, Bangladesh, Saudi Arabia, Kuwait, Turkey, Algeria, Russia, Poland, and Ecuador; Dajinlong, Xiaojinlong, Suzhou Jinlong, Zhongtong, Zhongda, Hangqi, Liuzhou, Xugong, Liugong, Xiagong and other domestic mainstream vehicle (host) manufacturers have formed close overseas strategic relationships.
Superior performance management advantages
Yuchai’s new leadership team has established a new concept of quality leadership by advancing excellent performance management, and has ensured that the comprehensive quality of diesel engines for each batch of batch production leads the level of similar domestic products within the company; on the market, the quality of service is improved through the improvement of service quality. The quality of firewood products has added a “golden signboardâ€. If we say that Yuchai’s systemic advantages in technology, service, and marketing are the firm foundation for achieving strategic goals, then the keen insight and correct understanding of policies and markets will become strategic guarantees for enterprises. In view of the peculiarities and complexity of overseas markets, Yuchai devotes itself to product technology, design, quality, service, and branding, researching the policies and regulations of relevant countries and regions, and tapping the needs of consumers in these regions.
In recent years, from quantitative change to qualitative change, China’s automobile industry has changed from joint venture development to independent innovation and development. Net imports of automotive products have been transformed into net exports. Exports of automotive products have been transformed into technologies and capital output. They have transformed from being integrated into world development to participating in the world's automobiles. Industrial adjustment and a series of important turning points. Yuchai copied its leading domestic technological advantages to foreign countries and adopted a series of management measures to form a leading advantage in overseas markets.
service advantage
For the automotive industry, international trade has the characteristics of strong technicality, strong liquidity, strong display, and wide use. Yuchai organized a strong pre-sales, sales and after-sales service to provide long-term spare parts supply, after-sales service system Construction is an important link in the development of overseas markets. In the early stages of export, Yuchai also faced the same dilemma as domestic automobile manufacturers: Based on maintaining a very competitive price, how to conveniently provide users with after-sales service including maintenance and spare parts supply. Through many years of exploration and research, Yuchai has found an effective, scientific and reasonable after-sales service method, and has newly established functional departments and business procedures. The market operation has been gradually standardized, making the past overseas after-sales service that has been indiscriminately and flawlessly flawless. change. Through targeted production management, Yuchai guarantees the overall quality of the product from the source. Strict refinement management runs through the entire operation process: raw material procurement—inventory supply—production and quality control—testing. -Packing and shipping.
Through this series of measures, Yuchai has effectively avoided the tendency of “re-selling and light service†and has secured its leading position in overseas markets.
Channel Advantage: Reliance on Strive to Become Bigger and Stronger
In recent years, with the improvement of the overall level of China's automobile industry, China’s auto exports have become a trend. Although the automotive engine is the heart of the automobile, the fact that it is located in the downstream of the automotive industrial chain and is an intermediate product cannot be avoided. Before various difficulties were resolved, the direct machine export effect was not obvious. Therefore, actively promoting the export of mechanical products such as auxiliary vehicles has become the main route for engine exports. Since 2004, Yuchai has continuously adjusted its working ideas and marketing strategies, and expanded business contacts and visits with domestic vehicle export departments. In the sales and after-sales services in the target market, Yuchai actively cooperated with numerous domestic automakers to jointly promote overseas market projects and formed a strategic partnership between Yuchai and the OEM. The company achieved good results, and Yuchai’s supporting exports in the past two years. The gradual increase in the quantity is the best evidence. As the automobile and engine are complementary in economics, it is the consensus of both parties to maximize the use of complementary advantages to conquer and enlarge the overseas market. Yuchai now establishes overseas offices in Vietnam, Indonesia, Thailand, Cuba, Egypt and Ukraine to provide technical and after-sales service support. In a sense, Yuchai is also a commitment to supporting the export of Yuchai engines from domestic automakers. And supplements.
Self-operated direct export is very difficult, but after many years of business training, Yuchai has trained a professional overseas marketing team, made full investigations and plans for various regions of the world, and gradually locked in its own key strategic markets. The establishment of offices in these markets and the use of various local resources for marketing and after-sales services have achieved good results; on the other hand, the Yuchai brand has increased its publicity efforts and the office is responsible for convening local dealer conferences and meetings. Participate in the local large-scale machinery exhibition to expand the market awareness of Yuchai, and actively visit overseas automobile manufacturers to compete in the local support.
To the world famous brand
If the domestic diesel engine industry wants to make rapid progress and has a place in the international market and build an internationally-renowned brand, its development strategy must embody a wisdom, strategy, and ability to control the status quo and the future. This is based on technology, services, and marketing methods. Core competitiveness. Yuchai has strengthened the research and evaluation of product competitiveness, adopted active and sound international trade management strategies, and avoided anti-dumping lawsuits on product exports.
During the "Eleventh Five-Year Plan" period, China's internal combustion engines will focus on establishing the domestic and international market concepts, increasing the investment in science and technology to the development of the world's internal combustion engines, and increasing the industry's production concentration. Currently, Yuchai has established a comprehensive modern enterprise system and strategic management system by rationalizing property rights relations, strengthening the role of parent companies, and rationalizing and legally coordinating and operating the assets of the entire group. As China's largest production base for internal combustion engines, Yuchai is rapidly changing the competitive landscape of the Chinese diesel engine market.
Yuchai has been quietly engaged in the development of overseas markets and has now become a strong player in the international internal combustion engine market. It is steadily advancing to world-renowned brands.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007