Yuchai Group President: The sales target in 2006 is set too conservative
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With a peaceful and respectful appearance, typical farm children are born. Each time they sit behind the desk, they always like to play with a pen, as if the hands of the pen kept spinning. His ideas will continue. As the new generation head of Yuchai Machinery Group Co., Ltd., Fuping soon gained prestige and Yuchai people's trust in him. Of course, this prestige and trust are not simply from the personal charm of Muping, but also the main It is under the leadership of Fuping that Yuchai has achieved outstanding results.
In 2005, sales of the six major medium- and heavy-duty diesel engine manufacturers generally fell by 20% to 40%. Yuchai Machinery Group Co., Ltd. achieved double-digit growth in production and sales, and its operating income record reached 12.1 billion yuan, an increase of 12.3%. Yuchai Group sold 267,500 diesel engines of various types, an increase of 22.73%; Yuchai Corporation sold 230,000 diesel engines of various types, an increase of 16%; and export revenue reached 17 million US dollars, an increase of 96%.
On February 26, the “Yuchai Machine 2006 Strategy Release and Marketing Service Annual Meeting†was held at the headquarters of Guangxi Yulin Yuchai Group. At the conference, Yuchai Group held the 1000th Euro III engine off-line ceremony and also released a diesel engine that meets Euro IV emission standards. This is the first high-profile debut of Luanping and Yuchai Group. Yuchai has come to the public with a brand new attitude.
In fact, as early as September 2005, a foreign-funded parts and components company that had close cooperation with Yuchai had predicted that the Yuchai Group's engine production and sales will reach 250,000 units in 2005 and will become the best domestic engine manufacturer. At that time, the foreign-owned parts and components company attributed Yuchai's success to two points: one is to rely on one or two fixed large customers to maintain its own product quality and low price, and the second is to cover a comprehensive product line. The vice president of global marketing of the foreign-funded parts company once said: “Fixing large customers has ensured Yuchai’s bottom line of sales, and the extremely wide product coverage has increased the number of products sold. Yuchai cannot be unsuccessful.†However, at the conference, Yuping categorized the success of Yuchai as “three innovations: concepts, systems, and measures, and comprehensively promoted the development strategy of “green development, harmony and mutual benefitsâ€â€. Although the reasons are different, the result is consistent - Yuchai succeeded.
The Euro IV diesel engine demonstrated at the press conference was directly presented to the Beijing Public Transport Corporation. Feng Xingfu, deputy general manager of Beijing Bus Corporation, said at the launch ceremony: “Last year, Beijing Public Transport Corporation invested 2.7 billion yuan to purchase 4,123 vehicles and reached a new type of environmentally-friendly vehicle that exceeds Euro III emission standards. This year, we will invest in RMB 3 billion will be used to purchase 3,485 new buses that will serve the Olympic Games directly. "However, the proportion of vehicles using this Euro IV engine in the 3,485 buses is not enough. Feng Hsing did not make it clear.
Just as important as the Euro IV diesel engine is Yuchai's Euro III sedan diesel engine, which was developed over the past three years and was put into production last year. According to Yuchai insiders, this engine was introduced in 2005, with sales of only dozens of units, and it is mainly supporting production. At present, only Chang'an Chang'an Star and Maple Automobile and other few manufacturers are tentatively adopted. Therefore, within the entire performance of Yuchai, the Euro III passenger car diesel engine does not dominate.
As the application of the Euro IV diesel engine requires infrastructure construction, promotion is very difficult, and it will take time for the Euro III sedan diesel engine to gain recognition in the domestic market. The formal meaning of these two engines (the same is to fill the domestic gap) seems to be more than practical. However, Junping strongly rejected this statement. He believes that: "Using the Euro IV standard is inevitable, and 2008 is the threshold for all auto companies to face, and it takes about two years for the engine to enter the market, and Yuchai is ahead of other companies in new products. â€
In order to substantiate his claims, Junping also disclosed some internal information to prove that he said: "This year Guangzhou buses will use Yuchai's engines, and Guangzhou buses control more than 100,000 trucks, to all conditions Mature, the Guangzhou municipal government will enforce the country III standard.If we Yuchai does not reserve new products now, wait until the compulsory reform and development of new products, and then conduct reliability tests, we are certainly too late.So in Europe IV application problems At the same time, we also have such a concept. This is exactly what Yuchai proposed in the 'technical advancement' of 'product first'." Fuping also admitted that the investment in new products requires a lot of energy, he said: "Shanghai The bus also has to use Yuchai's products. At present, we are conducting product testing. The cost in this area is very big, but we are very confident.â€
At the 2006 Yuchai Development Strategy Conference, Li Tiansheng, general manager of Yuchai Group Co., Ltd., announced: “In 2006, Yuchai Group guaranteed 260,000 units of production and sales, and challenged 280,000 units; sales revenue was guaranteed 12 billion yuan, and 128 were obtained. Billion.†In order to prove that Yuchai was able to accomplish these goals, Li Tiansheng disclosed many internal news. He said: “The 6M engine type of Yuchai will be an increase in sales this year and is expected to increase by 20,000 units. The current users are already There are clear supporting intentions, among which Dongfeng Limited has planned to purchase 10,000 units, and last year Yuchai sold only 3,000 units of 6M models, as well as 4F models, which are currently out of stock, and diesel models for pickup trucks. In February, Brilliance Jinbei ordered 1200 units and Zhongxing Automobile purchased 1,000 units. At present, this month's sales have already exceeded 2,500 units, compared with less than 500 units sold in the same period last year."
Two new engine products were held tightly in the hand, and at the same time consecutive orders for increasing numbers were received. Fuping said a big truth: "We have set a very conservative sales target this year." Although Yuchao is now facing sunlight Brilliant, but does not mean that this year is definitely another harvest year. The reality is that in the general environment, due to the impact of the national policy, the downturn in the heavy truck market will continue and will not improve until the second half of the year. In the industry, the development of competitors is also very strong. One of Yuchai’s biggest competitors, Weichai, announced the vchina plan at the beginning of this year. The Weichai report showed that sales reached 17 billion yuan last year, and orders for 2006 also showed a significant upward trend. Presented in front of Yuchai, there are sunshine and wind and rain.
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