Facing the net profit of the double-downturn, the optoelectronics plus code channel

On February 28th, Qinshang Optoelectronics released the 2014 Annual Results Express. In 2014, Qinshang Optoelectronics achieved total operating income of approximately 927 million yuan, down 18.73 year-on-year; net profit attributable to shareholders of listed companies was approximately 25.37 million yuan, down 75.60 year-on-year. . The announcement shows that for the decline in performance, the company gave the reason that the decrease in revenue during the reporting period was mainly due to the macroeconomic impact and further intensified competition in the LED market. The company's orders in 2014 were lower than expected, and the annual sales did not meet expectations. . On March 1st, the reporter repeatedly called the mobile phone cast by the company's board secretary, but the other party has been shut down. According to public information, Qinshang Optoelectronics was listed in November 2011. Its 2012 annual report shows that the net profit attributable to shareholders of listed companies in 2012 was about 105 million yuan, down 15.56 compared with 125 million yuan in 2011. In 2013, Qinshang Optoelectronics' operating income achieved a substantial increase, reaching RMB 1,140.5 million, a year-on-year increase of 38.8. On the other hand, the net profit attributable to shareholders of listed companies in this year has further declined to about 104 million yuan. In 2014, the net profit fell below 100 million yuan, and only seized 25.37 million yuan, the worst performance since the company's listing. For the decline in the performance of Qinshang Optoelectronics, Wu Yulin, president of Foshan Lighting Association, said that Qinshang Optoelectronics is mainly engaged in LED projects based on government projects, such as street lamps. If you do government projects, it will be more difficult to develop later (development), it is still normal. Faced with the double decline in net profit of the company, Qinshang Optoelectronics is also expanding its efforts in the channel. Beginning in January this year, Qinshang Optoelectronics held a nationwide tour of the prefecture-level city general agent investment association to carry out lighting channel visits. It plans to develop 300 prefecture-level city general agents on the basis of the existing network, which will be established throughout the year. 5,000 distribution outlets, full coverage of the sales network. The author has learned that up to now, Qinshang Optoelectronics has held four investment promotion conferences in Taiyuan, Yuncheng, Nanjing, and Chongqing, Shanxi, and signed a total of 88 local-level agents and engineering dealers with a total contract value of 140 million yuan. Wu Yulin said to the author that it is very difficult to carry out the code expansion on the existing channels. Like the Buddha photo, it has been a traditional channel for more than ten years. Philips has been in the high-end layout for so many years, and small and medium-sized enterprises are also eating away market share. There is also the emergence of e-commerce. The traditional channel is already in a surplus state. Now it is necessary to build another one, the efficiency will be very low, and the cost will be high. Ding Jianhua, executive deputy general manager of Zhejiang Hehui Lighting Technology Co., Ltd., said that channel construction is a relationship between people and it is impossible to build it in a short period of time. Ding Jianhua said that there are many dealers who want to do diligent optics in all parts of the country, but they cannot rely on street lights to achieve profitability. Qinshang Optoelectronics should consider new marketing models. At present, the lighting industry is in a stage of change. If there is no revolutionary change in business models and products, it is difficult to take a share of the existing market share according to the existing model. Wu Yulin said to the author.

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